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Imperfect Targeting and Advertising Strategies
16 references·0 citing·48 second hop
Imperfect Targeting and Advertising Strategies (2024)Imperfect Targeting and Advertising Strat…Regulatory Spillovers and Data Governance: Evidence from the GDPR (2022)Regulatory Spillovers and Dat…Selling strategic information in digital competitive markets (2021)Selling strategic information…Competitive Imperfect Price Discrimination and Market Power (2020)Competitive Imperfect Price D…Competitive Targeted Advertising with Price Discrimination (2016)Competitive Targeted Advertis…Targeting in advertising markets: implications for offline versus online media (2011)Targeting in advertising mark…The Impact of Targeting Technology on Advertising Markets and Media Competition (2010)The Impact of Targeting Techn…Online Advertising: Heterogeneity and Conflation in Market Design (2010)Online Advertising: Heterogen…Segmentation, advertising and prices (2007)Segmentation, advertising and…On the Simple Economics of Advertising, Marketing, and Product Design (2006)On the Simple Economics of Ad…The Targeting of Advertising (2005)The Targeting of AdvertisingInformative Advertising and Optimal Targeting in a Monopoly (2001)Informative Advertising and O…Individual Marketing with Imperfect Targetability (2001)Individual Marketing with Imp…Strategic segmentation of a market (2000)Strategic segmentation of a m…Competitive Coupon Targeting (1995)Competitive Coupon TargetingCompetitive Promotional Strategies (1988)Competitive Promotional Strat…Equilibrium Distributions of Sales and Advertising Prices (1977)Equilibrium Distributions of …A Model of Sales. (1980)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Introduction and Performance of Store Brands (1995)The all-pay auction with complete information (1996)Position auctions (2006)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Marketplaces, Markets, and Market Design (2018)Targeting and Privacy in Mobile Advertising (2018)Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry? (2020)A Price Discrimination Theory of Coupons (1984)Stability in Competition (1990)E-Customization (2003)How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011)The Economics of Privacy (2016)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Online Display Advertising: Targeting and Obtrusiveness (2011)Personalization in personalized marketing: Trends and ways forward (2022)Advertising as Information (1974)Price and Advertising Signals of Product Quality (1986)Targeted advertising and advertising avoidance (2013)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)The Theory of Industrial Organization (1988)Theory of Industrial Organization. (1989)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)The real effects of financial stress in the Eurozone (2013)Energy prices and CO2 emission allowance prices: A quantile regression approach (2014)What explain the short-term dynamics of the prices of CO2 emissions? (2014)Competition in two-sided markets (2006)Markets for Information: An Introduction (2019)Secrets and Likes: The Drive for Privacy and the Difficulty of Achieving It in the Digital Age (2020)Digital platform-based ecosystems: The evolution of collaboration and competition between incumbent producers and entrant platforms (2021)Monopoly and product quality (1978)Chapter 28 The Economic Analysis of Advertising (2007)Bayesian Persuasion (2011)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)American Economic Review (2019)The Nature of the Firm (1937)Organizing for Innovation in the Digitized World (2012)The Brussels Effect (2019)GDPR and the Lost Generation of Innovative Apps (2022)Privacy and Market Concentration: Intended and Unintended Consequences of the GDPR (2023)Privacy regulation and firm performance: Estimating the GDPR effect globally (2024)Looking into the Black Box: A Survey of the Matching FunctionOn the Efficiency of Matching and Related Models of Search and Unemployment (1990)Micro-Foundations of Urban Agglomeration Economies (2003)
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References

  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 2006On the Simple Economics of Advertising, Marketing, and Product Design633 cited
  • 1988Competitive Promotional Strategies598 cited
  • 2005The Targeting of Advertising522 cited
  • 1995Competitive Coupon Targeting373 cited
  • 2001Individual Marketing with Imperfect Targetability341 cited
  • 2022Regulatory Spillovers and Data Governance: Evidence from the GDPR263 cited
  • 2011Targeting in advertising markets: implications for offline versus online media259 cited
  • 2010Online Advertising: Heterogeneity and Conflation in Market Design151 cited
  • 2016Competitive Targeted Advertising with Price Discrimination135 cited
  • 2010The Impact of Targeting Technology on Advertising Markets and Media Competition125 cited
  • 2001Informative Advertising and Optimal Targeting in a Monopoly96 cited
  • 2000Strategic segmentation of a market75 cited
  • 2021Selling strategic information in digital competitive markets63 cited
  • 2020Competitive Imperfect Price Discrimination and Market Power60 cited
  • 2007

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Segmentation, advertising and prices
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