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Examining the brand trust and willingness to subscribe to third-party add-on services in over-the-top platforms: a brand trust transfer perspective
16 references·0 citing·48 second hopsampled
Examining the brand trust and willingness to subscribe to third-party add-on services in over-the-top platforms: a brand trust transfer perspective (2024)Examining the brand trust and willingness…Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour (2024)Exploring new dimensions in O…Why do consumers continue to use OTT services? (2023)Why do consumers continue to …What Drives User Stickiness and Satisfaction in OTT Video Streaming Platforms? A Mixed-Method Exploration (2023)What Drives User Stickiness a…The impact of blockchain technology on the online purchase behavior of green agricultural products (2023)The impact of blockchain tech…The formation of habit and word-of-mouth intention of over-the-top platforms (2023)The formation of habit and wo…Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach (2023)Adoption, satisfaction, trust…Watching is Valuable Consumer Views – Content Consumption on Ott Platforms (2022)Watching is Valuable Consumer…Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement (2022)Mobile payment apps filling v…Give your hunger a new option: Understanding consumers' continuous intention to use online food delivery apps using trust transfer theory (2022)Give your hunger a new option…In crowdfunding we trust: A trust-building model in lending crowdfunding (2019)In crowdfunding we trust: A t…Exploring the moderators and causal process of trust transfer in online-to-offline commerce (2019)Exploring the moderators and …The effects of human-game interaction, network externalities, and motivations on players’ use of mobile casual games (2018)The effects of human-game int…An integrated view of particularized trust in social commerce: An empirical investigation (2018)An integrated view of particu…Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Lateral Collinearity and Misl…A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)A trust-based consumer decisi…Trust Transfer on the World Wide Web (2003)Trust Transfer on the World W…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Examining multi-dimensional trust and multi-faceted risk in initial acceptance of emerging technologies: An empirical study of mobile banking services (2010)Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance (2012)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Research in Organizational Behavior. (1986)An Integrative Model Of Organizational Trust (1995)Trust as an Organizing Principle (2003)Building Effective Online Marketplaces with Institution-Based Trust (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)On the Evaluation of Structural Equation Models (1988)Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites (2019)Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use (2021)Trust and Consumers’ Purchase Intention in a Social Commerce Platform: A Meta-Analytic Approach (2022)Principles and Practice of Structural Equation Modeling (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Understanding the effects of physical experience and information integration on consumer use of online to offline commerce (2019)How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective (2021)The dual concept of consumer value in social media brand community: A trust transfer perspective (2021)Institutions, Institutional Change and Economic Performance (1990)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Examining the role of dialogic communication and trust in donation-based crowdfunding tasks using information quality perspective (2020)The Impact of Product and Reward Types in Reward-Based Crowdfunding (2021)Crowdfunding platforms: a systematic literature review and a bibliometric analysis (2023)Principles and Practice of Structural Equation Modeling (1998)Accounting for common method variance in cross-sectional research designs. (2001)Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It (2014)Common Method Bias in PLS-SEM (2015)Minimum sample size estimation in PLS‐SEM: The inverse square root and gamma‐exponential methods (2016)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Antecedents of mobile payment loyalty: An extended perspective of perceived value and information system success model (2023)The moderating influence of brand image on consumers' adoption of QR-code e-wallets (2023)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Understanding Consumers’ Acceptance Intention to Use Mobile Food Delivery Applications through an Extended Technology Acceptance Model (2023)What will make Generation Y and Generation Z to continue to use online food delivery services: a uses and gratifications theory perspective (2023)An analysis of consumer’s trusting beliefs towards the use of e-commerce platforms (2024)Three Approaches to Qualitative Content Analysis (2005)Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study (2023)Beyond Pleasure, Desire for Meaningful Consumption and Peacefulness from Digital Entertainment Platforms; Extending UTAUT2 Model with Eudemonic Motivation and Tranquility (2024)The Buying Impulse (1987)Examining the role of trust and quality dimensions in the actual usage of mobile banking services: An empirical investigation (2018)Blockchain technology for enhancing swift-trust, collaboration and resilience within a humanitarian supply chain setting (2020)Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective (2024)How social and media cues induce live streaming impulse buying? SOR model perspective (2024)Product-specified dual-channel retail management with significant consumer service (2024)
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References

  • 2012Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations4,088 cited
  • 2007A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents3,825 cited
  • 2003Trust Transfer on the World Wide Web1,100 cited
  • 2018An integrated view of particularized trust in social commerce: An empirical investigation181 cited
  • 2022Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement155 cited
  • 2019In crowdfunding we trust: A trust-building model in lending crowdfunding144 cited
  • 2023The impact of blockchain technology on the online purchase behavior of green agricultural products122 cited
  • 2019Exploring the moderators and causal process of trust transfer in online-to-offline commerce109 cited
  • 2022Watching is Valuable Consumer Views – Content Consumption on Ott Platforms102 cited
  • 2022Give your hunger a new option: Understanding consumers' continuous intention to use online food delivery apps using trust transfer theory74 cited
  • 2023Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach73 cited
  • 2023What Drives User Stickiness and Satisfaction in OTT Video Streaming Platforms? A Mixed-Method Exploration71 cited
  • 2023The formation of habit and word-of-mouth intention of over-the-top platforms41 cited

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  • 2018The effects of human-game interaction, network externalities, and motivations on players’ use of mobile casual games38 cited
  • 2024Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour36 cited
  • 2023Why do consumers continue to use OTT services?35 cited
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