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Exploring the Internet of Things-Marketing Connection: A Bibliometric Review and Directions for Future Research
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References

  • 2009Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement37,549 cited
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  • 2014Social media adoption: The role of media needs and innovation characteristics307 cited
  • 2012Social Media in an Alternative Marketing Communication Model

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292 cited
  • 2022Digital Leadership: A Bibliometric Analysis226 cited
  • 2016Assessing the maturity of a research area: bibliometric review and proposed framework221 cited
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