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• 2024Hotel Inspiration: How the Substantive Servicescape Inspires Customer Satisfaction23 cited
• 2024The Role of Brand Authenticity and Existential Authenticity in Building Brand Loyalty Toward LGBT-Friendly Hotels15 cited
• 2023“You Must Try Our Taco!”: Advancing the Power of Language Assertiveness in Food Advertising14 cited
• 2024The Best Experiences Cannot be Planned: The Effect of Maximizing Vacation Planning on Consumer Satisfaction and Well-Being4 cited

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