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Unlocking impulsive buying behavior in the metaverse commerce: a combined analysis using PLS-SEM and ANN
16 references·2 citing·50 second hopsampled
Unlocking impulsive buying behavior in the metaverse commerce: a combined analysis using PLS-SEM and ANN (2024)Unlocking impulsive buying behavior in th…Social media influencers: An effective marketing approach? (2023)Social media influencers: An …Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms (2022)Understanding the impact of o…Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Metaverse marketing: How the …Marketing in the Metaverse: Conceptual understanding, framework, and research agenda (2022)Marketing in the Metaverse: C…Virtual Reality in Destination Marketing: Telepresence, Social Presence, and Tourists’ Visit Intentions (2021)Virtual Reality in Destinatio…UTAUT as a Model for Understanding Intention to Adopt AI and Related Technologies among Librarians (2021)UTAUT as a Model for Understa…Shopping in virtual reality: A literature review and future agenda (2021)Shopping in virtual reality: …Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence (2021)Consumer perceived value and …What Drives Consumer Shopping Behavior in Live Streaming Commerce (2020)What Drives Consumer Shopping…Unearthing the determinants of Blockchain adoption in supply chain management (2020)Unearthing the determinants o…Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction (2019)The impact of virtual reality…An updated and expanded assessment of PLS-SEM in information systems research (2017)An updated and expanded asses…The state of online impulse-buying research: A literature analysis (2016)The state of online impulse-b…The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park (2015)The determinants of recommend…Building modern online social presence: A review of social presence theory and its instructional design implications for future trends (2012)Building modern online social…Beyond Transactions: Building Customer Loyalty and Brand Value Cocreation in Vietnamese Financial Apps (2025)Beyond Transactions: Building…Metaverse: The Future for Immersive Logistics and International Business Education (2024)Metaverse: The Future for Imm…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)A theoretical model of mobile augmented reality acceptance in urban heritage tourism (2015)How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach (2015)Diffusion of Innovations 1 (2019)The digital revolution in the travel and tourism industry (2019)The Buying Impulse (1987)Normative Influences on Impulsive Buying Behavior (1995)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry (2020)Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues (2020)Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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(1988)How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness (2021)Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework (2021)To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations (2021)Are There Universal Aspects in the Structure and Contents of Human Values? (1994)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Literature review as a research methodology: An overview and guidelines (2019)Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience (2021)Virtual is so real! Consumers' evaluation of product packaging in virtual reality (2022)Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model (2024)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Using thematic analysis in psychology (2006)Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse (2023)Virtual influencer marketing: the good, the bad and the unreal (2023)Critical service logic: making sense of value creation and co-creation (2012)Consumer engagement in online brand communities: a social media perspective (2015)Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world (2023)
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References

  • 2017An updated and expanded assessment of PLS-SEM in information systems research4,033 cited
  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions2,642 cited
  • 2022Metaverse marketing: How the metaverse will shape the future of consumer research and practice902 cited
  • 2016The state of online impulse-buying research: A literature analysis686 cited
  • 2022Marketing in the Metaverse: Conceptual understanding, framework, and research agenda678 cited
  • 2015The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park564 cited
  • 2019The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction483 cited
  • 2020Unearthing the determinants of Blockchain adoption in supply chain management412 cited
  • 2020What Drives Consumer Shopping Behavior in Live Streaming Commerce387 cited
  • 2021Shopping in virtual reality: A literature review and future agenda309 cited
  • 2012Building modern online social presence: A review of social presence theory and its instructional design implications for future trends290 cited
  • 2022Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms261 cited
  • 2021UTAUT as a Model for Understanding Intention to Adopt AI and Related Technologies among Librarians235 cited

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  • 2021Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence235 cited
  • 2021Virtual Reality in Destination Marketing: Telepresence, Social Presence, and Tourists’ Visit Intentions228 cited
  • 2023Social media influencers: An effective marketing approach?196 cited
  • Cited by

    • 2025Beyond Transactions: Building Customer Loyalty and Brand Value Cocreation in Vietnamese Financial Apps10 cited
    • 2024Metaverse: The Future for Immersive Logistics and International Business Education8 cited