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An interpretable data-driven approach for customer purchase prediction using cost-sensitive learning
16 references·0 citing·51 second hop
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References

  • 2011Predictive Analytics in Information Systems Research11,323 cited
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  • 2005“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model454 cited
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  • 2020Innovativeness and customer value co-creation behaviors: Mediating role of customer engagement239 cited
  • 2016Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives230 cited
  • 2021On the platform but will they buy? Predicting customers' purchase behavior using deep learning183 cited
  • 2012A Novel Profit Maximizing Metric for Measuring Classification Performance of Customer Churn Prediction Models177 cited
  • 2019Predicting customer demand for remanufactured products: A data-mining approach173 cited
  • 2016Effect of social support on customer satisfaction and citizenship behavior in online brand communities: The moderating role of support source170 cited
  • 2010Customer-Base Analysis in a Discrete-Time Noncontractual Setting157 cited
  • 2014Predicting Customer Value Using Clumpiness: From RFM to RFMC146 cited
  • 2021Artificial intelligence for hospitality big data analytics: developing a prediction model of restaurant review helpfulness for customer decision-making134 cited

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  • 2020Profit Driven Decision Trees for Churn Prediction130 cited
  • 2014Managing B2B customer churn, retention and profitability122 cited
  • 2018A Fuzzy Decision Support Model With Sentiment Analysis for Items Comparison in e-Commerce: The Case Study of http://PConline.com110 cited
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