References

• 2018When to use and how to report the results of PLS-SEM33,063 cited
• 2021Understanding and managing the threat of common method bias: Detection, prevention and control1,845 cited
• 2019Detecting Common Method Bias660 cited
• 2004Stealth Marketing: How to Reach Consumers Surreptitiously304 cited
• 2021Theory of consumption values in consumer behaviour research: A review and future research agenda275 cited
• 2021The Influence of Social Norms on Consumer Behavior: A Meta-Analysis250 cited
• 2014Wine: Intrinsic attributes and consumers’ drinking frequency, experience, and involvement76 cited
• 2017Improvement of Quality, Interest, Critical, and Analytical Thinking Ability of Students through the Application of Research Based Learning (RBL) in Introduction to Stochastic Processes Subject67 cited
• 2007Cultural Convergence: Consumer Behavioral Changes in the European Wine Market64 cited
• 2017Toward a model of sparkling wine purchasing preferences40 cited
• 2021‘We're in this together’: A content analysis of marketing by alcohol brands on Facebook and Instagram during the first UK Lockdown, 202038 cited
• 2010Alcohol consumption motivations and behaviours in Hong Kong31 cited
• 2016Measuring the impact of alcohol multi-buy promotions on consumers' purchase behaviour28 cited
• 2016Insights into Vodka consumer attitude and purchasing behaviors