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Hybrid product branding strategies for brand value creation – combining and comparing green product innovations, limited editions and co-branding
16 references·0 citing·50 second hop
Hybrid product branding strategies for brand value creation – combining and comparing green product innovations, limited editions and co-branding (2024)Hybrid product branding strategies for br…The environmental price of fast fashion (2020)The environmental price of fa…Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)Branding in a Hyperconnected …How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)How to SHIFT Consumer Behavio…Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation (2015)Innovating for sustainability…Green Claims and Message Frames: How Green New Products Change Brand Attitude (2014)Green Claims and Message Fram…How does corporate social responsibility create value for consumers? (2011)How does corporate social res…Going green to be seen: Status, reputation, and conspicuous conservation. (2010)Going green to be seen: Statu…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Green branding effects on attitude: functional versus emotional positioning strategies (2005)Green branding effects on att…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Co‐branding: brand equity and trial effects (2000)Co‐branding: brand equity and…Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…The link between green purchasing decisions and measures of environmental consciousness (1996)The link between green purcha…Brand alliances as signals of product quality (1995)Brand alliances as signals of…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Determining the Characteristics of the Socially Conscious Consumer (1975)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Scale Development : Theory and Applications (1991)Green marketing: legend, myth, farce or prophesy? 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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,416 cited
  • 2010Going green to be seen: Status, reputation, and conspicuous conservation.2,166 cited
  • 2020The environmental price of fast fashion2,023 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 1996The link between green purchasing decisions and measures of environmental consciousness1,038 cited
  • 2005Green branding effects on attitude: functional versus emotional positioning strategies573 cited
  • 2014Green Claims and Message Frames: How Green New Products Change Brand Attitude504 cited
  • 1998Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes473 cited
  • 2020Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries456 cited
  • 2011How does corporate social responsibility create value for consumers?409 cited
  • 2000Co‐branding: brand equity and trial effects

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374 cited
  • 2015Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation363 cited
  • 1995Brand alliances as signals of product quality318 cited
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