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Perceived Greenwashing and Its Impact on the Green Image of Brands
16 references·4 citing·47 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 2012The reliability of a two-item scale: Pearson, Cronbach, or Spearman-Brown?2,690 cited
  • 2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,286 cited
  • 2003Revisiting Sample Size and Number of Parameter Estimates: Some Support for the N:q Hypothesis1,251 cited
  • 2011The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications1,216 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
  • 2018The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern570 cited
  • 2019Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China452 cited
  • 2018The interplay of strategic and internal green marketing orientation on competitive advantage384 cited
  • 2019Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism344 cited
  • 2011The impact of norm‐conforming behaviors on firm reputation311 cited
  • 2016The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty

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300 cited
  • 2013Encyclopedia of Corporate Social Responsibility296 cited
  • 2009Advertising corporate social responsibility initiatives to communicate corporate image263 cited
  • 2014The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting258 cited
  • Cited by

    • 2026Green Branding in the Digital Era: The Role of Influencer Credibility and Greenwashing in Shaping Brand Authenticity, Trust and Purchase Intentions23 cited
    • 2025Consumer Awareness of Fashion Greenwashing: Insights from Social Media Discussions19 cited
    • 2025Leveraging Customer Green Behavior Toward Green Marketing Mix and Electronic Word-of-Mouth17 cited
    • 2025The green paradox: when greenwashing erodes trust in sustainable hotels12 cited