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Reducing Consumer–Brand Incongruity Through Corporate Social Responsibility and Brand Trust: Exploring Negative Word‐of‐Mouth ( NWOM )
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1958The psychology of interpersonal relations.13,448 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
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  • 1988Possessions and the Extended Self9,050 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1994Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques3,477 cited
  • 2004Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause2,019 cited
  • 2023Common Method Bias: It's Bad, It's Complex, It's Widespread, and It's Not Easy to Fix1,831 cited
  • 2021

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Understanding and managing the threat of common method bias: Detection, prevention and control
1,685 cited
  • 2004Business Ethics: Corporate Responses to Scandal1,602 cited
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    • 2025Travelling bumpy roads: how consumers experience brand transgressions in the online environment8 cited