References

• 1998Customer lifetime value: Marketing models and applications975 cited
• 2023Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model63 cited
• 2020Predicting Customer Class using Customer Lifetime Value with Random Forest Algorithm29 cited
• 2021Big Data-Driven Marketing enabled Business Performance : A Conceptual Framework of Information, Strategy and Customer Lifetime Value29 cited
• 2020Customer Segmentation Using Fuzzy-AHP and RFM Model21 cited
• 2022Customer Lifetime Value Prediction with K-means Clustering and XGBoost10 cited
• 2023Machine Learning Algorithms for Predicting Customers' Lifetime Value: A Systematic Evaluation9 cited

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