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Examining the customer experience in the metaverse retail revolution · Study

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ArticleExamining the customer experience in the metaverse retail revolution

Mark R. Gleim2024

Article2024

Examining the customer experience in the metaverse retail revolution

Mark R. Gleim · Heath McCullough · Colin Bauer Gabler · Linda K. Ferrell · O. C. Ferrell

40 citations·0/0 files stored·Journal of Business Research

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Consumer Retail Behavior Studies Digital Marketing and Social Media AI in Service Interactions

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References

2016Understanding Customer Experience Throughout the Customer Journey 1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies 2007Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 2002Customer loyalty in e-commerce: an exploration of its antecedents and consequences 1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter 1994Critical Service Encounters: The Employee's Viewpoint 2013Extended Self in a Digital World: Table 1.

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2025Perceived AI Consumer-Driven Decision Integrity: Assessing Mediating Effect of Cognitive Load and Response Bias

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Details

Year2024

Typearticle

Published2024-11-05

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations40

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jbusres.2024.115045

openalex_workW4404072208

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