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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Heath McCullough · Study

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Heath McCullough

4 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0001-5667-6518

h-index4

i104

Citations170

Works here4

17

22

24

Most cited in this library

Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies2022 · 58 citations
Cause marketing and customer profitability2017 · 51 citations
Examining the customer experience in the metaverse retail revolution2024 · 40 citations
Examining post-purchase consumer responses to product automation2022 · 21 citations

Works

4 shown

Examining the customer experience in the metaverse retail revolution

Journal of Business Research·2024·5 authors

40citations

Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies

Journal of Retailing and Consumer Services·2022·4 authors·Open access

58citations

Examining post-purchase consumer responses to product automation

Journal of the Academy of Marketing Science·2022·5 authors

21citations

Cause marketing and customer profitability

Journal of the Academy of Marketing Science·2017·3 authors

51citations