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Effect of consumer brand involvement on brand advocacy: a moderated mediation model
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Effect of consumer brand involvement on brand advocacy: a moderated mediation model (2024)Effect of consumer brand involvement on b…Multivariate Data Analysis (2018)Multivariate Data AnalysisConsumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …The Process of Customer Engagement: A Conceptual Framework (2008)The Process of Customer Engag…Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)Common Method Variance in IS …Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Self-determination theory and…The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…A three-component conceptualization of organizational commitment (1991)A three-component conceptuali…The measurement and antecedents of affective, continuance and normative commitment to the organization (1990)The measurement and anteceden…The Economic Institutions of Capitalism (1986)The Economic Institutions of …Measuring the Involvement Construct (1985)Measuring the Involvement Con…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Social psychology of intergroup relations (1979)The Social psychology of inte…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Back-Translation for Cross-Cultural Research (1970)Back-Translation for Cross-Cu…A theory of human motivation. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.46,804 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1970Back-Translation for Cross-Cultural Research14,051 cited
  • 1990The measurement and antecedents of affective, continuance and normative commitment to the organization11,669 cited
  • 1979The Social psychology of intergroup relations11,504 cited
  • 1991A three-component conceptualization of organizational commitment11,041 cited
  • 1986The Economic Institutions of Capitalism10,729 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 2018Multivariate Data Analysis3,516 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2006Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research3,226 cited
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The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising
1,729 cited
  • 2008The Process of Customer Engagement: A Conceptual Framework1,365 cited
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