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Planting Seeds of Change in Foodstyles: Growing Brand Strategies to Foster Plant-Based Alternatives Through Online Platforms
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References

  • 1968THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.7546,516 cited
  • 1968The Discovery of Grounded Theory; Strategies for Qualitative Research40,042 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
  • 2007Toward a Definition of Mixed Methods Research8,062 cited
  • 2013Bridging the Qualitative–Quantitative Divide: Guidelines for Conducting Mixed Methods Research in Information Systems12,371 cited
  • 2008Use and Impact of Online Travel Reviews1,159 cited
  • 1998Organizational Cynicism1,109 cited
  • 2019Digital platform ecosystems1,007 cited
  • 2018On open innovation, platforms, and entrepreneurship531 cited
  • 2014European Institute for Gender Equality527 cited
  • 2021A broad overview of interactive digital marketing: A bibliometric network analysis398 cited
  • 2021The Concept of Authenticity: What It Means to Consumers374 cited
  • 2009If you cannot block, you better run: Small firms, cooperative innovation, and appropriation strategies367 cited
  • 2019Branding in the era of digital (dis)intermediation225 cited
  • 2012The use of social media in food risk and benefit communication

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205 cited
  • 2012Digital and Social Media In the Purchase Decision Process202 cited
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