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“A How-To-Guide For Bringing Artificial Intelligence Into Life In Your Marketing Curriculum: A Blueprint For Student Learning And Success”

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References

2007The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model225 cited
2003Virtual Communities and the Assessment of Online Marketing Education174 cited
2023Generative AI and Marketing Education: What the Future Holds150 cited
2024The Future of Marketing and Marketing Education82 cited
2024How Artificial Intelligence Constrains the Human Experience80 cited
2020ARTIFICIAL INTELLIGENCE IN MARKETING EDUCATION PROGRAMS70 cited
2024“ENHANCING LEARNING POTENTIAL: INVESTIGATING MARKETING STUDENTS’ BEHAVIORAL INTENTIONS TO ADOPT CHATGPT”62 cited
2005Chalkboards to Cybercourses: The Internet and Marketing Education38 cited
2021TEACHING ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN MARKETING36 cited
2024Leveraging Artificial Intelligence In Project-Based Service Learning To Advance Sustainable Development: A Pedagogical Approach For Marketing Education35 cited
2024Transformative Marketing Education: Drivers, Outcomes, and Research Agenda28 cited
2024SELL ME THIS ARTIFICIAL PEN: USING CHATGPT TO ENHANCE SALES ROLE PLAYS22 cited

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2025Strategic Ai Integration In Marketing Education: Elevating Personal Branding And Career Readiness10 cited
2025Marketing Meets the Machine: Practical Applications and Innovative Pedagogical Insights from the Frontlines of AI Adoption

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9 cited