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Live streaming supply chain operations with different sales modes · Study

WorkLive streaming supply chain operations with different sales modes

Lei Yang2024

Work2024

Live streaming supply chain operations with different sales modes

Lei Yang · Pingchuan Ma

1 citations·0/0 files stored·Elsevier eBooks

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E-commerce and Technology Innovations Digital Marketing and Social Media Supply Chain and Inventory Management

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References

2018The role of live streaming in building consumer trust and engagement with social commerce sellers 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand 2022Resale or agency sale? Equilibrium analysis on the role of live streaming selling 2023Optimal selling format considering price discount strategy in live-streaming commerce

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2025Maintaining E-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channel

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2023Channel strategies for competing retailers: Whether and when to introduce live stream?article · 4 shared references 2024Should live broadcasting platforms adopt artificial intelligence? A sales effort perspectivearticle · 4 shared references 2024The adoption of live streaming channel considering impulse buying and product returnsarticle · 4 shared references 2024Channel Choice in Live Streaming Commercearticle · 4 shared references 2024Retailer’s information sharing and manufacturer’s channel expansion in the live-streaming E-commerce eraarticle · 4 shared references 2025Should live streaming be adopted for agricultural supply chain considering platform’s quality improvement and blockchain support?article · 4 shared references

Details

Year2024

Typeother

Published2024-11-19

VenueElsevier eBooks

Languageen

Citations1

Files0 public / 0

ShelfE-commerce and Technology Innovations

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doi10.1016/b978-0-443-28993-4.00061-5

openalex_workW4404514907

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