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Live streaming supply chain operations with different sales modes
4 references·1 citing·19 second hop
Live streaming supply chain operations with different sales modes (2024)Live streaming supply chain operations wi…Optimal selling format considering price discount strategy in live-streaming commerce (2023)Optimal selling format consid…Resale or agency sale? Equilibrium analysis on the role of live streaming selling (2022)Resale or agency sale? Equili…Fly with the wings of live‐stream selling—Channel strategies with/without switching demand (2022)Fly with the wings of live‐st…The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The role of live streaming in…Maintaining E-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channel (2025)Maintaining E-commerce supply…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective (2021)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Channel strategies for competing retailers: Whether and when to introduce live stream? (2023)Live-streaming selling modes on a retail platform (2023)Livestream e-commerce in a platform supply chain: A product-fit uncertainty reduction perspective (2023)Marketplace or Reseller? (2014)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective (2024)Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Spillover effects of live streaming selling in a dual-channel supply chain (2023)Viability of intertwined supply networks: extending the supply chain resilience angles towards survivability. A position paper motivated by COVID-19 outbreak (2020)Viable supply chain model: integrating agility, resilience and sustainability perspectives—lessons from and thinking beyond the COVID-19 pandemic (2020)
this work references cited by second hop

References

  • 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited
  • 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand291 cited
  • 2022Resale or agency sale? Equilibrium analysis on the role of live streaming selling243 cited
  • 2023Optimal selling format considering price discount strategy in live-streaming commerce236 cited

Cited by

  • 2025Maintaining E-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channel52 cited

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