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Marketing Innovation, Digital Marketing and Competitive Advantage as Determination of MSMEs Performance
16 references·0 citing·48 second hop
Marketing Innovation, Digital Marketing and Competitive Advantage as Determination of MSMEs Performance (2024)Marketing Innovation, Digital Marketing a…Research on Successful Factors and Influencing Mechanism of the Digital Transformation in SMEs (2022)Research on Successful Factor…Adoption of Digital Technologies by SMEs for Sustainability and Value Creation: Moderating Role of Entrepreneurial Orientation (2022)Adoption of Digital Technolog…Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises (2021)Digital Transformation and Ma…The impact of Covid-19 Movement Control Order on SMEs’ businesses and survival strategies (2020)The impact of Covid-19 Moveme…Barriers to technological innovations of SMEs: how to solve them? (2020)Barriers to technological inn…The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs (2019)The effects of market orienta…Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana (2018)Marketing innovation and sust…Market, entrepreneurial, and technology orientations: impact on innovation and firm performance (2017)Market, entrepreneurial, and …Marketing innovation: A consequence of competitiveness (2016)Marketing innovation: A conse…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…The Effect of Leadership and Innovativeness on Business Performance (2014)The Effect of Leadership and …The Impact of Innovation on the Performance of Small and Medium Manufacturing Enterprises: Evidence from Malaysia (2013)The Impact of Innovation on t…Effects of innovation types on firm performance (2011)Effects of innovation types o…Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy (2010)Firm survival through a crisi…Does innovation lead to performance? An empirical study of SMEs in Taiwan (2007)Does innovation lead to perfo…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The strategic fit between innovation strategies and business environment in delivering business performance (2015)Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness (2016)Digital transforming capability and performance: a microfoundational perspective (2020)Structural Inertia and Organizational Change (1984)ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. 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The Impact of Opportunities, Threats and Strategic Orientation (2016)Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis (2020)Marketing innovations during a global crisis: A study of China firms’ response to COVID-19 (2020)Coefficient Alpha and the Internal Structure of Tests (1951)A resource‐based view of the firm (1984)The Competitive Advantage of Nations (1991)Relationship between innovation capability, innovation type, and firm performance (2017)The Impact of Innovation on the Firm Performance and Corporate Social Responsibility of Vietnamese Manufacturing Firms (2019)Innovation and Firm Performance: The Moderating and Mediating Roles of Firm Size and Small and Medium Enterprise Finance (2020)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Principles and Practice of Structural Equation Modeling (2012)How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)? (2017)Synergy effects of innovation on firm performance (2017)Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention (2018)Digital Business Strategy: Toward a Next Generation of Insights (2013)Digital transformation: A multidisciplinary reflection and research agenda (2019)Understanding digital transformation: A review and a research agenda (2019)Research on the Relationship between Digital Transformation and Performance of SMEs (2022)Digital transformation, risk-taking, and innovation: Evidence from data on listed enterprises in China (2023)Digital Transformation in SMEs: Enablers, Interconnections, and a Framework for Sustainable Competitive Advantage (2025)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Sustainable Competitive Advantage Driven by Big Data Analytics and Innovation (2020)The relationships between market orientation, learning orientation, financial literacy, on the knowledge competence, innovation, and performance of small and medium textile industries in Java and Bali (2020)Does innovation capability improve SME performance in Malaysia? The mediating effect of technology adoption (2021)Digital Transformation and Competitive Advantage in the Service Sector: A Moderated-Mediation Model (2023)Applications of generative AI and future organizational performance: The mediating role of explorative and exploitative innovation and the moderating role of ethical dilemmas and environmental dynamism (2024)Toward SMEs digital transformation success: a systematic literature review (2024)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)19,111 cited
  • 2011Effects of innovation types on firm performance1,904 cited
  • 2010Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy537 cited
  • 2007Does innovation lead to performance? An empirical study of SMEs in Taiwan416 cited
  • 2019The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs339 cited
  • 2022Adoption of Digital Technologies by SMEs for Sustainability and Value Creation: Moderating Role of Entrepreneurial Orientation336 cited
  • 2022Research on Successful Factors and Influencing Mechanism of the Digital Transformation in SMEs285 cited
  • 2016Marketing innovation: A consequence of competitiveness273 cited
  • 2013The Impact of Innovation on the Performance of Small and Medium Manufacturing Enterprises: Evidence from Malaysia267 cited
  • 2018Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana233 cited
  • 2021Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises200 cited
  • 2020The impact of Covid-19 Movement Control Order on SMEs’ businesses and survival strategies199 cited

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2017
Market, entrepreneurial, and technology orientations: impact on innovation and firm performance
172 cited
  • 2020Barriers to technological innovations of SMEs: how to solve them?161 cited
  • 2014The Effect of Leadership and Innovativeness on Business Performance154 cited
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