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Improving nonprofit engagement on social media: Using big data, machine-learning, and sentiment analysis to evaluate leading nonprofits’ message strategies on Twitter/X
16 references·0 citing·49 second hopsampled
Improving nonprofit engagement on social media: Using big data, machine-learning, and sentiment analysis to evaluate leading nonprofits’ message strategies on Twitter/X (2024)Improving nonprofit engagement on social …Social presence and digital dialogic communication: engagement lessons from top social CEOs (2018)Social presence and digital d…Communicating effectively about CSR on Twitter (2018)Communicating effectively abo…Disempowered by Data (2017)Disempowered by DataMeasuring Organizational Legitimacy in Social Media: Assessing Citizens’ Judgments With Sentiment Analysis (2016)Measuring Organizational Legi…Big Social Data Analytics in Journalism and Mass Communication (2016)Big Social Data Analytics in …What do StakeholdersLikeon Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages (2014)What do StakeholdersLikeon Fa…Public engagement with nonprofit organizations on Facebook (2014)Public engagement with nonpro…Dialogic Engagement: Clarifying Foundational Concepts (2014)Dialogic Engagement: Clarifyi…Tweeting Social Change (2013)Tweeting Social ChangeEmotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior (2013)Emotions and Information Diff…Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates (2011)Tweet, tweet, tweet: A conten…Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles (2009)Dialogic strategies and outco…Guilt appeals: Persuasion knowledge and charitable giving (2007)Guilt appeals: Persuasion kno…Affective Computing: A Review (2005)Affective Computing: A ReviewExplicating Web Site Interactivity (2003)Explicating Web Site Interact…Toward a dialogic theory of public relations (2002)Toward a dialogic theory of p…Facial Action Coding System (1978)The Cognitive Structure of Emotions (1988)Affective Computing (1997)Speech emotion recognition: Features and classification models (2012)Affective computing in education: A systematic review and future research (2019)Deep learning-based facial emotion recognition for human–computer interaction applications (2021)Content Analysis for the Social Sciences and Humanities (1970)Content Analysis for the Social Sciences and Humanities. 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The Critical Role of Information, Emotion, and Brand Prominence (2019)Like, comment, and share on Facebook: How each behavior differs from the other (2017)MANAGING PUBLIC RELATIONS (2018)Managing Public Relations (2023)Analyzing media messages using quantitative content analysis in research (2005)From Newsworthiness to Shareworthiness (2016)Content Analysis: An Introduction to Its Methodology (2019)The Role of Marketer-Generated Content in Customer Engagement Marketing (2019)Review of Psychometric theory (2nd ed.). (1979)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Dual-process theories in social psychology (1999)Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction (2006)Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication (2009)Investigating the impact of social media advertising features on customer purchase intention (2018)The necessary and sufficient conditions of therapeutic personality change. (1957)Public Relations: State of the Field (2004)Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter (2010)Building Theories from Case Study Research (1989)Basics of Qualitative Research (1992)The Social Network Effect (2013)Speaking and Being Heard: How Nonprofit Advocacy Organizations Gain Attention on Social Media (2017)
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References

  • 2013Emotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior1,604 cited
  • 2002Toward a dialogic theory of public relations1,247 cited
  • 2014Dialogic Engagement: Clarifying Foundational Concepts711 cited
  • 2009Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles603 cited
  • 2013Tweeting Social Change545 cited
  • 2005Affective Computing: A Review511 cited
  • 2003Explicating Web Site Interactivity449 cited
  • 2007Guilt appeals: Persuasion knowledge and charitable giving375 cited
  • 2011Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates373 cited
  • 2014What do StakeholdersLikeon Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages356 cited
  • 2014Public engagement with nonprofit organizations on Facebook263 cited
  • 2016Measuring Organizational Legitimacy in Social Media: Assessing Citizens’ Judgments With Sentiment Analysis257 cited
  • 2016Big Social Data Analytics in Journalism and Mass Communication230 cited
  • 2018Social presence and digital dialogic communication: engagement lessons from top social CEOs182 cited
  • 2017

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Disempowered by Data
143 cited
  • 2018Communicating effectively about CSR on Twitter140 cited
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