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In this Academy of Management Collections article, we selectively curate publications from the Academy of Management family of journals that showcase the evolution of intuition scholarship in the Academy. The reviewed articles reveal a shift over the last two decades from the initial questions about intuition’s defining characteristics, its theoretical foundations, and potential value as a management decision-making tool to more specific investigations of business environments in which it is most effective, viable methods for its enhancement, and its development as an organizational asset. Our article seeks to provide an impetus for further theoretical and empirical work on intuition as a fundamental aspect of managerial decision-making that can complement conscious reasoning with beneficial effects for individuals and organizations. Our aim is to outline how a strategic use of intuition can assist tomorrow’s leaders, managers, and entrepreneurs in making effective and efficient decisions in complex, ambiguous, dynamic, and uncertain environments. The article suggests possible pathways for future research that could inform the design of specific methods for developing managers’ intuition through learning, education, and training. Furthermore, it highlights the need for more sophisticated and nuanced ways to measure the effectiveness of such methods.
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