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Analysis of Product Introduction Strategies in the Presence of Price–Quality Heuristic
16 references·0 citing·43 second hop
Analysis of Product Introduction Strategies in the Presence of Price–Quality Heuristic (2024)Analysis of Product Introduction Strategi…Did you save some cash for a rainy COVID-19 day? The crisis and SMEs (2020)Did you save some cash for a …Dynamic Pricing in the Presence of Social Learning and Strategic Consumers (2016)Dynamic Pricing in the Presen…Self-Selection and Information Role of Online Product Reviews (2008)Self-Selection and Informatio…Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers (2008)Purchasing, Pricing, and Quic…The price-perceived quality relationship: A meta-analytic review and assessment of its determinants (2007)The price-perceived quality r…New Product Development: The Performance and Time-to-Market Tradeoff (1996)New Product Development: The …Marketing Universals: Consumers’ Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Optimal Price Skimming by a Monopolist Facing Rational Consumers (1990)Optimal Price Skimming by a M…The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…High and Declining Prices Signal Product Quality (1988)High and Declining Prices Sig…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Prices as Signals of Product Quality (1983)Prices as Signals of Product …Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Durability and Monopoly (1972)Durability and MonopolyPrinciples of topological psychology. (1936)Principles of topological psy…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)The Role of Market Forces in Assuring Contractual Performance (1981)The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Information and Consumer Behavior (1970)Job Market Signaling (1973)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)Product Development Decisions: A Review of the Literature (2001)New service development: areas for exploitation and exploration (2002)The Core Competence of the Corporation (2006)Understanding the Elusive Black Box of Dynamic Capabilities (2011)Time – The Next Source of Competitive Advantage (2012)A Theory of the Allocation of Time (1965)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)Rational Expectations and the Theory of Price Movements (1961)Reducing the Cost of Demand Uncertainty Through Accurate Response to Early Sales (1996)The Theory and Practice of Revenue Management (2004)The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior (2011)Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store (2016)The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity (2017)Diffusion of Innovations (1963)A Simple Model of Herd Behavior (1992)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)Digital marketing: A framework, review and research agenda (2016)Diffusion of Innovations 1 (2019)A Communication-Based Marketing Model for Managing Relationships (1998)Can Relationship Banking Survive Competition? (2000)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)Bargaining, Enforcement, and International Cooperation (1998)The Hyperbolic Consumption Model: Calibration, Simulation, and Empirical Evaluation (2001)Demand Reduction and Inefficiency in Multi-Unit Auctions (2014)The Psychology of Interpersonal Relations. (1958)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The Framing of Decisions and the Psychology of Choice (1981)Advances in prospect theory: Cumulative representation of uncertainty (1992)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1936Principles of topological psychology.3,934 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 1972Durability and Monopoly1,578 cited
  • 2008Self-Selection and Information Role of Online Product Reviews1,127 cited
  • 1988High and Declining Prices Signal Product Quality673 cited
  • 2008Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers611 cited
  • 1996New Product Development: The Performance and Time-to-Market Tradeoff504 cited
  • 1983Prices as Signals of Product Quality502 cited
  • 1990Optimal Price Skimming by a Monopolist Facing Rational Consumers432 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review409 cited
  • 2020Did you save some cash for a rainy COVID-19 day? The crisis and SMEs350 cited
  • 2007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants341 cited
  • 2016Dynamic Pricing in the Presence of Social Learning and Strategic Consumers

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308 cited
  • 1994Marketing Universals: Consumers’ Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality287 cited
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