SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Live Influence: Redefining Credibility and Attractiveness in Healthcare Livestreaming
16 references·1 citing·38 second hop
Live Influence: Redefining Credibility and Attractiveness in Healthcare Livestreaming (2024)Live Influence: Redefining Credibility an…Instafamous and social media influencer marketing (2019)Instafamous and social media …The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The role of live streaming in…Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Influencer Marketing: How Mes…An updated and expanded assessment of PLS-SEM in information systems research (2017)An updated and expanded asses…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk (2012)Understanding customers' repe…What Makes Online Content Viral? (2011)What Makes Online Content Vir…The effects of utilitarian and hedonic online shopping value on consumer preference and intentions (2006)The effects of utilitarian an…Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Hedonic and utilitarian motivations for online retail shopping behavior (2001)Hedonic and utilitarian motiv…Learning from the Behavior of Others: Conformity, Fads, and Informational Cascades (1998)Learning from the Behavior of…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Social Learning Theory (1977)Social Learning TheoryThe Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Buyer or Watcher? Exploring the Role of Customer Type in Live‐Streaming Shopping (2025)Buyer or Watcher? Exploring t…PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)eTailQ: dimensionalizing, measuring and predicting etail quality (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Partial Least Squares Structural Equation Modeling (2017)Partial least squares structural equation modeling in HRM research (2018)Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)The impact of social media influencers on travel decisions: the role of trust in consumer decision journey (2021)Social Behavior as Exchange (1958)A New Product Growth for Model Consumer Durables (1969)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Emotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior (2013)Word of mouth and interpersonal communication: A review and directions for future research (2014)Beyond misinformation: Understanding and coping with the “post-truth” era. (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)The Elaboration Likelihood Model of Persuasion (1986)A global survey of potential acceptance of a COVID-19 vaccine (2020)Toward a Comprehensive Model of International Adjustment: An Integration of Multiple Theoretical Perspectives (1991)Altruism and Prosocial Behavior (2003)Effects of extrinsic and intrinsic motivation on employee knowledge sharing intentions (2007)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 1977Social Learning Theory9,650 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2017An updated and expanded assessment of PLS-SEM in information systems research4,033 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited
  • 2011What Makes Online Content Viral?3,175 cited
  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 1998Learning from the Behavior of Others: Conformity, Fads, and Informational Cascades1,916 cited
  • 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited
  • 2012Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,332 cited
  • 2006The effects of utilitarian and hedonic online shopping value on consumer preference and intentions1,081 cited
  • 2019Instafamous and social media influencer marketing1,038 cited
  • Cited by

    • 2025Buyer or Watcher? Exploring the Role of Customer Type in Live‐Streaming Shopping6 cited