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Sustainable Consumer Behaviour in the Fast‐Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing
16 references·1 citing·49 second hop
Sustainable Consumer Behaviour in the Fast‐Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing (2024)Sustainable Consumer Behaviour in the Fas…Transforming consumers' intention to purchase green products: Role of social media (2022)Transforming consumers' inten…Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment (2022)Green Marketing Approaches an…On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach (2021)On the Factors Influencing Gr…Green marketing and the SDGs: emerging market perspective (2020)Green marketing and the SDGs:…Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)Green process innovation, gre…Profiting from Green Innovation: The Moderating Effect of Competitive Strategy (2018)Profiting from Green Innovati…Impact of green marketing mix on purchase intention (2017)Impact of green marketing mix…Technology-driven strategy and firm performance: Are strategic capabilities missing links? (2015)Technology-driven strategy an…Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? (2015)Examining green consumerism m…Barriers to green innovation initiatives among manufacturers: the Malaysian case (2015)Barriers to green innovation …Enhance green purchase intentions (2012)Enhance green purchase intent…Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box (2007)Managing Firm Resources in Dy…Improving attitudes toward brands with environmental associations: an experimental approach (2006)Improving attitudes toward br…Towards Sustainability: The Third Age of Green Marketing (2001)Towards Sustainability: The T…Redefining innovation — eco-innovation research and the contribution from ecological economics (2000)Redefining innovation — eco-i…The evolving marketing concept, competitive intensity and organizational performance (1987)The evolving marketing concep…Fostering Sustainable Consumer Behaviors: Integrating Minimalism, Lifestyle of Health and Sustainability, and Collectivist Culture Through the Theory of Planned Behavior (2025)Fostering Sustainable Consume…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Concepts and forms of greenwashing: a systematic review (2020)The theory of planned behavior (1991)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Sustainable consumption and production in the food supply chain: A conceptual framework (2017)Consumer Considerations for the Implementation of Sustainable Packaging: A Review (2020)Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective (2020)Green and competitive: ending the stalemate (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Environmental Regulation and Innovation: A Panel Data Study (1997)Determinants of eco-innovations by type of environmental impact — The role of regulatory push/pull, technology push and market pull (2012)Sustainability-oriented innovation of SMEs: a systematic review (2013)Firm Resources and Sustained Competitive Advantage (1991)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)Entrepreneurship and Dynamic Capabilities: A Review, Model and Research Agenda* (2006)Resource Orchestration to Create Competitive Advantage (2010)The Foundations of Enterprise Performance: Dynamic and Ordinary Capabilities in an (Economic) Theory of Firms (2014)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)PLS-SEM: Indeed a Silver Bullet (2011)Impact of environmental regulations on green technological innovative behavior: An empirical study in China (2018)Stakeholder pressures, EMS implementation, and green innovation in MNC overseas subsidiaries (2018)The role of digitalization on green economic growth: Does industrial structure optimization and green innovation matter? (2022)A Natural-Resource-Based View of the Firm (1995)Impact of knowledge management practices on green innovation and corporate sustainable development: A structural analysis (2019)Exploring the influence of knowledge management process on corporate sustainable performance through green innovation (2020)Investigating influence of green innovation on sustainability performance: A case on Malaysian hotel industry (2020)Targeting consumers who are willing to pay more for environmentally friendly products (2001)“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior (2022)Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing (2022)Zambian Consumers and the Country-of-Origin Effect (2024)Corporate Social Responsibility (1999)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)When to use and how to report the results of PLS-SEM (2018)Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour (2023)Promoting Responsible Sustainable Consumer Behavior through Sustainability Marketing: The Boundary Effects of Corporate Social Responsibility and Brand Image (2023)Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image (2024)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Non-financial disclosures and sustainable development: A scientometric analysis (2022)The role of social media in consumers’ intentions to buy green food: evidence from Türkiye (2023)Assessing Consumer Behavior in Sustainable Product Markets: A Structural Equation Modeling Approach with Partial Least Squares Analysis (2024)Toward a “theoretical toolbox” for sustainability research in marketing (2010)Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory (2013)Blockchain Practices, Potentials, and Perspectives in Greening Supply Chains (2018)
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References

  • 2007Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box3,694 cited
  • 2000Redefining innovation — eco-innovation research and the contribution from ecological economics3,177 cited
  • 2019Green process innovation, green product innovation, and corporate financial performance: A content analysis method1,379 cited
  • 2012Enhance green purchase intentions1,365 cited
  • 2001Towards Sustainability: The Third Age of Green Marketing634 cited
  • 2015Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?562 cited
  • 2021On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach439 cited
  • 2022Transforming consumers' intention to purchase green products: Role of social media333 cited
  • 2015Barriers to green innovation initiatives among manufacturers: the Malaysian case289 cited
  • 2022Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment234 cited
  • 2006Improving attitudes toward brands with environmental associations: an experimental approach199 cited
  • 1987The evolving marketing concept, competitive intensity and organizational performance187 cited
  • 2017Impact of green marketing mix on purchase intention165 cited
  • 2015

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Technology-driven strategy and firm performance: Are strategic capabilities missing links?
139 cited
  • 2020Green marketing and the SDGs: emerging market perspective132 cited
  • 2018Profiting from Green Innovation: The Moderating Effect of Competitive Strategy102 cited
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    • 2025Fostering Sustainable Consumer Behaviors: Integrating Minimalism, Lifestyle of Health and Sustainability, and Collectivist Culture Through the Theory of Planned Behavior13 cited