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The impact of scarcity promotions in live streaming e-commerce on purchase intention: the mediating effect of emotional experience
16 references·1 citing·56 second hopsampled
The impact of scarcity promotions in live streaming e-commerce on purchase intention: the mediating effect of emotional experience (2024)The impact of scarcity promotions in live…To buy or not to buy? The impulse buying dilemma in livestream shopping (2024)To buy or not to buy? The imp…The impact of scarcity cues on purchase likelihood of art-infused products (2023)The impact of scarcity cues o…The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis (2023)The effect of perceived scarc…How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective (2023)How do e-commerce anchors' ch…Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce (2022)Research on the Impact of Mar…The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions (2021)The downside of scarcity: Sca…Limited time or limited quantity? The impact of other consumer existence and perceived competition on the scarcity messaging - Purchase intention relation (2021)Limited time or limited quant…Building consumer loyalty through e-shopping experiences: The mediating role of emotions (2021)Building consumer loyalty thr…The Psychological Causes of Panic Buying Following a Health Crisis (2020)The Psychological Causes of P…Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey? (2020)Scarcity and Consumer Decisio…How does scarcity promotion lead to impulse purchase in the online market? A field experiment (2020)How does scarcity promotion l…The effects of scarcity on consumer decision journeys (2018)The effects of scarcity on co…Opportunity or new poverty trap: Rural-urban education disparity and internal migration in China (2017)Opportunity or new poverty tr…Scarcity Messages (2011)Scarcity MessagesAre scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption (2010)Are scarce products always mo…Gender differences in cognitive and affective impulse buying (2003)Gender differences in cogniti…Understanding Q-commerce adoption: the role of technological, social, marketing stimuli, and service quality on usage intention (2026)Understanding Q-commerce adop…The Buying Impulse (1987)Consumer Behavior and Marketing Strategy (1990)Normative Influences on Impulsive Buying Behavior (1995)Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying (2008)Customer experience – a review and research agenda (2017)How do product recommendations affect impulse buying? 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References

  • 2020The Psychological Causes of Panic Buying Following a Health Crisis513 cited
  • 2003Gender differences in cognitive and affective impulse buying368 cited
  • 2018The effects of scarcity on consumer decision journeys363 cited
  • 2011Scarcity Messages348 cited
  • 2010Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption317 cited
  • 2020How does scarcity promotion lead to impulse purchase in the online market? A field experiment243 cited
  • 2023How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective193 cited
  • 2017Opportunity or new poverty trap: Rural-urban education disparity and internal migration in China165 cited
  • 2021Building consumer loyalty through e-shopping experiences: The mediating role of emotions151 cited
  • 2022Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce83 cited
  • 2020Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey?82 cited
  • 2021The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions69 cited
  • 2021Limited time or limited quantity? The impact of other consumer existence and perceived competition on the scarcity messaging - Purchase intention relation66 cited

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  • 2023The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis36 cited
  • 2024To buy or not to buy? The impulse buying dilemma in livestream shopping36 cited
  • 2023The impact of scarcity cues on purchase likelihood of art-infused products30 cited
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    • 2026Understanding Q-commerce adoption: the role of technological, social, marketing stimuli, and service quality on usage intention6 cited