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The impact of scarcity cues on purchase likelihood of art-infused products · Study

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ArticleThe impact of scarcity cues on purchase likelihood of art-infused products

Mansi Gupta2023

Article2023

The impact of scarcity cues on purchase likelihood of art-infused products

Mansi Gupta · Gopal Das · Felix Septianto · Henrik Hagtvedt

30 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1957A Theory of Cognitive Dissonance 1997Beyond pleasure and pain.2011False-Positive Psychology 2004Social Influence: Compliance and Conformity 1998Promotion and Prevention: Regulatory Focus as A Motivational Principle 2009Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially 1999The role of perceived risk in the quality-value relationship: A study in a retail environment 2010Signaling Status with Luxury Goods: The Role of Brand Prominence

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Year2023

Typearticle

Published2023-05-23

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations30

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11747-023-00945-3

openalex_workW4377822602

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How are consumers influenced by product types and product scarcity when purchasing blind box products? A behavioral and event-related potentials study

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