SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Thirty years of persuasion knowledge research: From demonstrating effects to building theory to increasing applicability
16 references·0 citing·50 second hop
Thirty years of persuasion knowledge research: From demonstrating effects to building theory to increasing applicability (2024)Thirty years of persuasion knowledge rese…Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising (2015)Going Native: Effects of Disc…Attitude Strength (2014)Attitude StrengthAn Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)An Experimental Study of the …Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. (2006)Associative and propositional…Giving Firms an “E” for Effort: Consumer Responses to High‐Effort Firms (2005)Giving Firms an “E” for Effor…Resistance and Persuasion (2004)Resistance and PersuasionConsumer Self-Confidence: Refinements in Conceptualization and Measurement (2001)Consumer Self-Confidence: Ref…Uses and Gratifications Theory in the 21st Century (2000)Uses and Gratifications Theor…Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Consumers' Use of Persuasion …Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Adolescent Skepticism toward …The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…The Concept of External Validity (1982)The Concept of External Valid…Designing Research for Application (1981)Designing Research for Applic…Some Contemporary Approaches (1964)Some Contemporary ApproachesA Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)The Psychology of Interpersonal Relations. (1958)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Statistical principles in experimental design. (1962)Experimental and Quasi-Experimental Designs for Research (1963)The Structure of Scientific Revolutions (1963)A Framework for Conceptual Contributions in Marketing (2011)Large-Scale Psychological Differences Within China Explained by Rice Versus Wheat Agriculture (2014)Sample Size for Survey Research: Review and Recommendations (2020)Influence : science and practice (1985)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Online Display Advertising: Targeting and Obtrusiveness (2011)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Influencer Marketing Effectiveness (2022)Society and the Adolescent Self-Image (1965)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural Equations with Latent Variables (1989)When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism (2003)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Brand authenticity: An integrative framework and measurement scale (2014)A step-by-step approach to using the SAS system for factor analysis and structural equation modeling (1995)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Co-creation experiences: The next practice in value creation (2004)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Personal Influence: The Part Played by People in the Flow of Mass Communications (1956)Telling more than we can know: Verbal reports on mental processes. (1977)Mass Media Research: An Introduction (1991)Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation (2009)Introducing COBRAs (2011)Social Media Use for News and Individuals' Social Capital, Civic Engagement and Political Participation (2012)The psychology of interpersonal relations. (1958)Pervasiveness and correlates of implicit attitudes and stereotypes (2007)An integrated process model of stereotype threat effects on performance. (2008)A Theory of Cognitive Dissonance (2017)Gender stereotypes have changed: A cross-temporal meta-analysis of U.S. public opinion polls from 1946 to 2018. (2019)Attitude change: Multiple roles for persuasion variables. (1998)Attitude Change: Persuasion and Social Influence (2000)The Advantages of an Inclusive Definition of Attitude (2007)Attitudes and Persuasion (2005)Experimental manipulations of self-affirmation: A systematic review (2006)Reactance Theory - 40 Years Later (2006)
this work references cited by second hop

References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2000Uses and Gratifications Theory in the 21st Century2,809 cited
  • 2006Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change.2,589 cited
  • 1981Designing Research for Application1,805 cited
  • 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
  • 2014Attitude Strength1,287 cited
  • 2009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness1,039 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
  • 2004Resistance and Persuasion995 cited
  • 1964Some Contemporary Approaches728 cited
  • 2001Consumer Self-Confidence: Refinements in Conceptualization and Measurement712 cited
  • 2015Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising635 cited
  • 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
  • 1982

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Concept of External Validity
615 cited
  • 2005Giving Firms an “E” for Effort: Consumer Responses to High‐Effort Firms525 cited
  • Cited by

    No citing works inside the corpus for this window.