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Navigating the future of brand experience: insights from bibliometric analysis
16 references·0 citing·47 second hop
Navigating the future of brand experience: insights from bibliometric analysis (2024)Navigating the future of brand experience…How to conduct a bibliometric analysis: An overview and guidelines (2021)How to conduct a bibliometric…The art of writing literature review: What do we know and what do we need to know? (2020)The art of writing literature…Google Scholar, Scopus and the Web of Science: a longitudinal and cross-disciplinary comparison (2015)Google Scholar, Scopus and th…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Managing Brands in the Social Media Environment (2013)Managing Brands in the Social…Partial Least Squares: The Better Approach to Structural Equation Modeling? (2012)Partial Least Squares: The Be…Drivers of consumer–brand identification (2012)Drivers of consumer–brand ide…Customer Engagement (2011)Customer EngagementCo‐citation analysis, bibliographic coupling, and direct citation: Which citation approach represents the research front most accurately? (2010)Co‐citation analysis, bibliog…An approach for detecting, quantifying, and visualizing the evolution of a research field: A practical application to the Fuzzy Sets Theory field (2010)An approach for detecting, qu…Co-creating value for luxury brands (2009)Co-creating value for luxury …Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Revisiting Consumption Experience (2003)Revisiting Consumption Experi…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…“Cloze Procedure”: A New Tool for Measuring Readability (1953)Conflict, arousal, and curiosity. (1960)Book Review: The Theory of Buyer Behavior (1971)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Understanding Customer Experience Throughout the Customer Journey (2016)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)School Engagement: Potential of the Concept, State of the Evidence (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Fuzzy sets (1965)Fuzzy sets (1996)An index to quantify an individual's scientific research output (2005)Bibliometric Methods in Management and Organization (2013)Impact of data sources on citation counts and rankings of LIS faculty: Web of science versus scopus and google scholar (2007)Comparisons of Citations in Web of Science, Scopus, and Google Scholar for Articles Published in General Medical Journals (2009)When Knowledge Wins: Transcending the Sense and Nonsense of Academic Rankings (2009)Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories (2018)The journal coverage of Web of Science, Scopus and Dimensions: A comparative analysis (2021)Web of Science (WoS) and Scopus: The Titans of Bibliographic Information in Today’s Academic World (2021)Agency Theory: An Assessment and Review (1989)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Literature review as a research methodology: An overview and guidelines (2019)Financial literacy: A systematic review and bibliometric analysis (2020)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)Guidelines for advancing theory and practice through bibliometric research (2022)Artificial intelligence in education: A systematic literature review (2024)Bibliometric Analysis: The Main Steps (2024)Bibliographic coupling between scientific papers (1963)Co‐citation in the scientific literature: A new measure of the relationship between two documents (1973)Mapping the backbone of science (2005)Visualizing Bibliometric Networks (2014)Citation-based clustering of publications using CitNetExplorer and VOSviewer (2017)Co-creation experiences: The next practice in value creation (2004)Brands and Branding: Research Findings and Future Priorities (2006)
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References

  • 2021How to conduct a bibliometric analysis: An overview and guidelines18,918 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,358 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
  • 2011Customer Engagement4,036 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,656 cited
  • 2010An approach for detecting, quantifying, and visualizing the evolution of a research field: A practical application to the Fuzzy Sets Theory field3,160 cited
  • 2020The art of writing literature review: What do we know and what do we need to know?2,952 cited
  • 2015Google Scholar, Scopus and the Web of Science: a longitudinal and cross-disciplinary comparison2,024 cited
  • 2010Co‐citation analysis, bibliographic coupling, and direct citation: Which citation approach represents the research front most accurately?1,590 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 2009Co-creating value for luxury brands979 cited
  • 2013Managing Brands in the Social Media Environment954 cited
  • 2012Drivers of consumer–brand identification909 cited
  • 2001Corporate branding and corporate brand performance

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897 cited
  • 2012Partial Least Squares: The Better Approach to Structural Equation Modeling?890 cited
  • 2003Revisiting Consumption Experience867 cited
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