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Digital Marketing, Social Media Marketing, and Brand Trust on The Intention as Strategic to Buy Local Indonesian Brand Products
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References

  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics19,243 cited
  • 2014Common Beliefs and Reality About PLS3,506 cited
  • 2022Assessing the role of competitive intelligence and practices of dynamic capabilities in business accommodation of SMEs533 cited
  • 2021Understanding behavioral intention to use mobile wallets in vietnam: Extending the tam model with trust and enjoyment269 cited
  • 2020Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust168 cited
  • 2014Influence of consumer attitude toward online brand community on revisit intention and brand trust167 cited
  • 2020Green marketing and the SDGs: emerging market perspective132 cited
  • 2020Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management125 cited
  • 2022The effect of digital marketing on purchase intention: Moderating effect of brand equity122 cited
  • 2023Does destination nostalgic advertising enhance tourists’ intentions to visit? The moderating role of destination type118 cited
  • 2022Environmental sustainability in sport: a systematic literature review116 cited
  • 2021The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust84 cited
  • 2022Going Green Together: Effects of Green Transformational Leadership on Employee Green Behaviour and Environmental Performance in the Saudi Food Industry

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79 cited
  • 2022The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands78 cited
  • 2023Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption26 cited
  • 2022THE MEDIATING EFFECT OF RELATIONSHIP MARKETING STRATEGY BETWEEN DIGITAL MARKETING STRATEGY AND CONSUMERS’ PURCHASE DECISIONS IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA23 cited
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