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Sports sponsorship, brand image, and purchase intentions toward sponsors’ products
16 references·0 citing·43 second hop
Sports sponsorship, brand image, and purchase intentions toward sponsors’ products (2025)Sports sponsorship, brand image, and purc…Sport Brands: Brand Relationships and Consumer Behavior (2020)Sport Brands: Brand Relations…Repurchase intentions in Y generation: mediation of trust and e-satisfaction (2020)Repurchase intentions in Y ge…Purchase intention and purchase behavior online: A cross-cultural approach (2020)Purchase intention and purcha…Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors (2020)Esports Sponsorship: An Empir…Advancing Data Monetization and the Creation of Data-based Business Models (2020)Advancing Data Monetization a…The influence of brand color identity on brand association and loyalty (2019)The influence of brand color …THE EFFECT OF SOCIAL MEDIA INFLUENCER ON BRAND IMAGE, SELF-CONCEPT, AND PURCHASE INTENTION (2019)THE EFFECT OF SOCIAL MEDIA IN…Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)Influence of brand signature,…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions (2006)Effect of Perceived Sport Eve…Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport (2004)Conceptualization and alterna…The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)The Influence of Social Allia…The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Commercial Sponsorship (1983)Commercial SponsorshipEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences (2006)Sports Teams and Their Communities: Examining the Influence of External Group Identities on Team Identity (2007)Do Fans Care? Assessing the Influence of Corporate Social Responsibility on Consumer Attitudes in the Sport Industry (2009)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)The Role of Sponsorship in the Marketing Communications Mix (1991)Sponsorship: From Management Ego Trip to Marketing Success (1996)Does sponsorship work in the same way in different sponsorship contexts? (2010)Explaining and Articulating the Fit Construct in Sponsorship (2011)Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions (2013)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation (2019)Corporate social responsibility (CSR) as a customer satisfaction and retention strategy in the chain restaurant sector (2020)Proactive environmental strategies in the hotel industry: eco-innovation, green competitive advantage, and green core competence (2021)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)PLS-SEM: Indeed a Silver Bullet (2011)E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions (2022)A systematic literature review of the role of trust and security on Fintech adoption in banking (2023)Purchasing in the digital age: A meta-analytical perspective on trust, risk, security, and e-WOM in e-commerce (2024)The theory of planned behavior (1991)Diffusion of Innovations 1 (2019)A retentive consumer behavior assessment model of the online purchase decision-making process (2021)What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention (2021)The Role of Social Media in Shaping Public Opinion and Its Influence on Economic Decisions (2023)Coefficient Alpha and the Internal Structure of Tests (1951)The Influence of Source Credibility on Communication Effectiveness (1951)Communication and persuasion. (1954)Basic Marketing: A Managerial Approach (1978)A model of image creation and image transfer in event sponsorship (1997)An International Review of Sponsorship Research (1998)A model of fan identification: antecedents and sponsorship outcomes (2003)When to use and how to report the results of PLS-SEM (2018)
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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling43,453 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,791 cited
  • 2020Purchase intention and purchase behavior online: A cross-cultural approach821 cited
  • 2018Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance541 cited
  • 2000The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products461 cited
  • 1983Commercial Sponsorship372 cited
  • 2020Repurchase intentions in Y generation: mediation of trust and e-satisfaction267 cited
  • 2004Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport226 cited
  • 2019THE EFFECT OF SOCIAL MEDIA INFLUENCER ON BRAND IMAGE, SELF-CONCEPT, AND PURCHASE INTENTION215 cited
  • 2006Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions209 cited
  • 2019The influence of brand color identity on brand association and loyalty161 cited
  • 2020Sport Brands: Brand Relationships and Consumer Behavior

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120 cited
  • 2020Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors77 cited
  • 2020Advancing Data Monetization and the Creation of Data-based Business Models60 cited
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