Articlehybrid2025

Embracing New Love: Why Customers Are Loyal to Plant Extract‐Based Skin‐Care Cosmetics

8 citations0/0 files storedJournal of Cosmetic Dermatology

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Perception and Purchasing Behavior Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

Abstract

BACKGROUND: In recent years, increases in consumer awareness regarding health and the environment have enhanced their willingness to purchase plant extract-based skin-care products. Although the skin-care product industry has paid increasing attention to consumer behavior in recent years, few studies have investigated customer loyalty to this type of product; in-depth research is urgently required to fill this gap. AIMS: This study investigated Taiwanese skin-care products derived from plant extracts by identifying the relationships between consumer prior experience, involvement, perceived value, and loyalty. It also examined how demographic characteristics influence consumer loyalty. PATIENTS/METHODS: An online survey yielded 920 valid samples for statistical analysis. Three constructs of involvement, namely product, message, and situational involvement; three constructs of perceived value, namely functional, emotional, and social value; and three constructs of consumer loyalty, namely repurchase intention, willingness to receive information, and willingness to pay, were identified through factor analysis. RESULTS: The respondents' perceived value significantly influenced their loyalty toward Taiwanese plant-extract-based skin-care products. The factor with the strongest effect on repurchase intention was emotional value, followed by functional value, product involvement, and social value. The factor with the strongest influence on willingness to receive information and willingness to pay was functional value, followed by product involvement, situational involvement, and emotional value. CONCLUSIONS: Respondents with higher educational levels were less likely to repurchase and less willing to receive information on plant extract-based skin-care products. Moreover, men were more willing to pay price premiums for these products than were women.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 8 citations exist upstream.

References

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2001Consumer perceived value: The development of a multiple item scale 1985Measuring the Involvement Construct 1991Why we buy what we buy: A theory of consumption values 1999Whence Consumer Loyalty?2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?2015Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Cited by

2026Predicting Sustainable Consumer-Brand Relationships in the Green Beauty Sector: A Machine Learning Approach in an Emerging Market Context

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.