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Purpose Drawing upon compensatory ethics theory, this study explored the underlying mechanisms through which gossipers engaged in helping behavior as a form of compensation after initiating negative workplace gossip. Design/methodology/approach Through a two-wave field study of 394 Chinese employees, this study tests theoretical hypotheses using path analysis and bootstrapping methods. Findings The findings suggested that negative workplace gossip positively influenced the gossipers’ helping behavior through moral self-image and guilt. Moreover, moral reflectiveness not only positively moderated the impacts of negative workplace gossip on moral self-image and guilt but also positively moderated the mediating effects of moral self-image and guilt in the relationship between negative workplace gossip and helping behavior. Originality/value These results enrich the theoretical research on negative workplace gossip, offer new perspectives for studying this phenomenon and provide a theoretical basis and decision-making reference for management practices.
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