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Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit
16 references·2 citing·46 second hop
Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit (2025)Unveiling the role of brand engagement in…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Exploring customer brand engagement: definition and themes (2011)Exploring customer brand enga…Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Customer Engagement (2011)Customer EngagementCustomer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Scale Development Research (2006)Scale Development ResearchMeasuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Measuring the hedonic and utilitarian sources of consumer attitudes (1991)Measuring the hedonic and uti…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Self-Reports in Organizational Research: Problems and Prospects (1986)Self-Reports in Organizationa…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The interplay of nostalgic ad content types, narrative person, social belonging, and brand identification in shaping masstige brand passion (2025)The interplay of nostalgic ad…Factors influencing intentions to use Apple Pay: A behavioral perspective (2025)Factors influencing intention…The psychology of interpersonal relations. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
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  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
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  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
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  • 2011Exploring customer brand engagement: definition and themes1,335 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
  • 1991

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Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • Cited by

    • 2025The interplay of nostalgic ad content types, narrative person, social belonging, and brand identification in shaping masstige brand passion13 cited
    • 2025Factors influencing intentions to use Apple Pay: A behavioral perspective8 cited