Exploring the Role of Social Capital, Digital Transformation, and Entrepreneurial Orientation in the Sustainable Development of Creative Industries

Abstract

This chapter explores the effect of digital transformation and entrepreneurial orientation on the sustainable development of creative industries with the mediating role of social capital. The study's statistical population includes managers of creative industries during 2022, and the sample size is 221 managers of these companies. The data collected through a questionnaire were analyzed with PLS4 software. Results show that businesses adapt to survive in a competitive market by reducing negative impacts on society and the environment. By focusing on social capital, companies can improve relationships between team members and gain access to resources. Many businesses are investing in digital transformation, which allows creative industries to enhance relationships with the community and boost economic performance.

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