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The Future of Marketing in the Era of Internet of Things
6 references·0 citing·23 second hop
The Future of Marketing in the Era of Internet of Things (2025)The Future of Marketing in the Era of Int…Towards Marketing 4.0: Vision and Survey on the Role of IoT and Data Science (2023)Towards Marketing 4.0: Vision…Investigating the Key Parameters Affecting Sustainable IoT-Based Marketing (2022)Investigating the Key Paramet…CREATIVITY CENTRED BRAND MANAGEMENT MODEL FOR THE POSTCOVID MARKETING 5.0 WORLD (2020)CREATIVITY CENTRED BRAND MANA…Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing (2019)Marketing Intelligence and Bi…Factors Influencing Online Consumer Behavior in the Era of IoT (2019)Factors Influencing Online Co…Blending Internet-of-Things (IoT) solutions into relationship marketing strategies (2018)Blending Internet-of-Things (…Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Measuring social media influencer index- insights from facebook, Twitter and Instagram (2019)Digital Transformation Through Exploratory and Exploitative Internet of Things Innovations: The Impact of Family Management and Technological Diversification* (2020)Fourth industrial revolution, digital servitization and relationship quality in Italian B2B manufacturing firms. An exploratory study (2020)Social media: The new hybrid element of the promotion mix (2009)Business Intelligence and Analytics: From Big Data to Big Impact (2012)Understanding Customer Experience Throughout the Customer Journey (2016)Role of Artificial Intelligence Across Various Media Platforms: A Quantitative Investigation of Media Expert's Opinion (2023)‘Building Strong Brands’ (1996)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)The Standard Definition of Creativity (2012)Deriving priorities from fuzzy pairwise comparison judgements (2003)Adoption of internet of things (IOT) based wearables for healthcare of older adults – a behavioural reasoning theory (BRT) approach (2018)Sustainable Marketing and Consumer Support for Sustainable Businsses (2020)Big Data IoT-based Agile-Lean Logistic in Pharmaceutical Industries (2022)Optimization of the hierarchical supply chain in the pharmaceutical industry (2023)Sustainable resilient supplier selection for IoT implementation based on the integrated BWM and TRUST under spherical fuzzy sets (2023)Marketing 3.0 (2010)Digital marketing and social media: Why bother? (2014)The Internet of Things (IoT) in retail: Bridging supply and demand (2018)The role of data science in transforming business operations: Case studies from enterprises (2024)
this work references cited by second hop

References

  • 2018Blending Internet-of-Things (IoT) solutions into relationship marketing strategies143 cited
  • 2019Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing124 cited
  • 2022Investigating the Key Parameters Affecting Sustainable IoT-Based Marketing46 cited
  • 2023Towards Marketing 4.0: Vision and Survey on the Role of IoT and Data Science13 cited
  • 2019Factors Influencing Online Consumer Behavior in the Era of IoT12 cited
  • 2020CREATIVITY CENTRED BRAND MANAGEMENT MODEL FOR THE POSTCOVID MARKETING 5.0 WORLD11 cited

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