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A Stackelberg-based deep reinforcement learning approach for dynamic cooperative advertising in a two-echelon supply chain
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A Stackelberg-based deep reinforcement learning approach for dynamic cooperative advertising in a two-echelon supply chain (2025)A Stackelberg-based deep reinforcement le…Can Deep Reinforcement Learning Improve Inventory Management? Performance on Lost Sales, Dual-Sourcing, and Multi-Echelon Problems (2022)Can Deep Reinforcement Learni…Deep reinforcement learning for inventory control: A roadmap (2021)Deep reinforcement learning f…A survey of game-theoretic models of cooperative advertising (2014)A survey of game-theoretic mo…Cooperative advertising models in supply chain management: A review (2013)Cooperative advertising model…Supply chain coordination through cooperative advertising with reference price effect (2012)Supply chain coordination thr…A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains (2010)A game theoretic approach to …Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2009)Cooperative Advertising and P…Coordinating advertising and pricing in a manufacturer–retailer channel (2008)Coordinating advertising and …Reference Price Research: Review and Propositions (2005)Reference Price Research: Rev…Retail promotions with negative brand image effects: Is cooperation possible? (2003)Retail promotions with negati…An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising* (2002)An Analysis of Manufacturer‐R…Co-op advertising models in manufacturer–retailer supply chains: A game theory approach (2001)Co-op advertising models in m…Dynamic cooperative advertising in a channel (2000)Dynamic cooperative advertisi…Vertical Cooperative Advertising Ventures (1972)Vertical Cooperative Advertis…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Dynamic Noncooperative Game Theory (1982)Managing Channel Profits (1983)Coordinating Contracts for Decentralized Supply Chains with Retailer Promotional Effort (2004)Supply Chain Coordination with Contracts (2003)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)A two-period game of a closed-loop supply chain (2013)The Bargaining Problem (1950)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. 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A Conceptual Framework of Price Fairness Perceptions (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Literature review as a research methodology: An overview and guidelines (2019)Advances in Consumer Research (2025)Other Solutions to Nash's Bargaining Problem (1975)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Mental Accounting and Consumer Choice (1985)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Mental Accounting and Consumer Choice (2008)Co-op advertising and emission reduction cost sharing contracts and coordination in low-carbon supply chain based on fairness concerns (2016)Green product supply chain contracts considering environmental responsibilities (2018)Effects of government subsidies on green technology investment and green marketing coordination of supply chain under the cap-and-trade mechanism (2021)A Study of Sales Operations (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)The Effect of Promotional Effort on Sales (1976)Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Building Models for Marketing Decisions (2000)Studies in Mathematical Theory of Inventory and Production (1959)A Robust Optimization Approach to Inventory Theory (2006)Practical Bayesian Optimization of Machine Learning Algorithms (2012)Reward shaping to improve the performance of deep reinforcement learning in perishable inventory management (2021)A review on reinforcement learning algorithms and applications in supply chain management (2022)Applications of Artificial Intelligence in Inventory Management: A Systematic Review of the Literature (2023)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)
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References

  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 2005Reference Price Research: Review and Propositions845 cited
  • 1957An Operations-Research Study of Sales Response to Advertising601 cited
  • 2012Supply chain coordination through cooperative advertising with reference price effect336 cited
  • 2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approach335 cited
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  • 2000Dynamic cooperative advertising in a channel249 cited
  • 2014A survey of game-theoretic models of cooperative advertising246 cited
  • 2009Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies242 cited
  • 2021Deep reinforcement learning for inventory control: A roadmap238 cited
  • 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*226 cited
  • 2010A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains224 cited
  • 2022Can Deep Reinforcement Learning Improve Inventory Management? Performance on Lost Sales, Dual-Sourcing, and Multi-Echelon Problems206 cited
  • 2003Retail promotions with negative brand image effects: Is cooperation possible?

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203 cited
  • 1972Vertical Cooperative Advertising Ventures186 cited
  • 2013Cooperative advertising models in supply chain management: A review185 cited
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