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Why and When Do Historical Brand Transgressions Matter?
16 references·2 citing·54 second hop
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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory2,818 cited
  • 2008Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map2,462 cited
  • 2004Memory, History, Forgetting2,371 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 2009Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions1,337 cited
  • 2009When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance980 cited
  • 2007Group virtue: The importance of morality (vs. competence and sociability) in the positive evaluation of in-groups.954 cited
  • 2010Institutional Logics and Institutional Pluralism: The Contestation of Care and Science Logics in Medical Education, 1967–2005866 cited
  • 2012Brands as intentional agents framework: How perceived intentions and ability can map brand perception674 cited
  • 2019A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights383 cited
  • 2020Navigating the social world: Toward an integrated framework for evaluating self, individuals, and groups.

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381 cited
  • 2017Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior349 cited
  • 2011Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies342 cited
  • 2009Exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics324 cited
  • Cited by

    • 2025Travelling bumpy roads: how consumers experience brand transgressions in the online environment8 cited
    • 2025The impact of brand transgression on consumer choice: the role of moral identity6 cited