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Multichannel Advertising: Budget Allocation in the Presence of Spillover and Carryover Effects
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Multichannel Advertising: Budget Allocation in the Presence of Spillover and Carryover Effects (2025)Multichannel Advertising: Budget Allocati…Online Display Advertising Markets: A Literature Review and Future Directions (2020)Online Display Advertising Ma…On the (Surprising) Sufficiency of Linear Models for Dynamic Pricing with Demand Learning (2015)On the (Surprising) Sufficien…Do display ads influence search? Attribution and dynamics in online advertising (2015)Do display ads influence sear…Television Advertising and Online Search (2013)Television Advertising and On…Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)Attributing Conversions in a …Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion (2012)Path to Purchase: A Mutually …Privacy Regulation and Online Advertising (2010)Privacy Regulation and Online…Models of the Spiral-Down Effect in Revenue Management (2006)Models of the Spiral-Down Eff…Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Dynamic Optimal Control Model…The robust beauty of improper linear models in decision making. (1979)The robust beauty of improper…Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…Turnpike Theory (1976)Turnpike TheoryOptimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Optimum Growth in an Aggregative Model of Capital Accumulation: A Turnpike Theorem (1966)Optimum Growth in an Aggregat…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …On stochastic differential equations (1951)The Economics of Information (1976)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Understanding the Impact of Synergy in Multimedia Communications (2003)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)Financial Ratios As Predictors of Failure (1966)Linear models in decision making. (1974)Judgment under Uncertainty: Heuristics and Biases (1975)A circumplex model of affect. (1980)Individual differences in reasoning: Implications for the rationality debate? (2000)Heuristic Decision Making (2010)17. A Value for n-Person Games (1953)Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)Challenges and Opportunities in Multichannel Customer Management (2006)From Multi-Channel Retailing to Omni-Channel Retailing (2015)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)The Economics of Information (1961)Feature Article—Aggregate Advertising Models: The State of the Art (1979)The Economic Effects of Advertising. (1942)Distributed Lags and Investment Analysis (1956)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)A Study of Sales Operations (1976)The Effect of Promotional Effort on Sales (1976)Building Models for Marketing Decisions (2000)How Advertising Works: What Do We Really Know? (1999)Conditioning Prices on Purchase History (2005)Review of Marketing Research (2007)The Economics of Privacy (2016)Digital Economics (2019)Stochastic Estimation of the Maximum of a Regression Function (1952)A two-armed bandit theory of market pricing (1974)Recent Developments in Dynamic Pricing Research: Multiple Products, Competition, and Limited Demand Information (2014)Dynamic pricing and learning: Historical origins, current research, and new directions (2015)Mapping the Ethicality of Algorithmic Pricing: A Review of Dynamic and Personalized Pricing (2019)An integration of equilibrium theory and turnpike theory (1982)A simple dynamic general equilibrium model (1987)Equilibrium models displaying endogenous fluctuations and chaos (1990)Chapter 28 The Economic Analysis of Advertising (2007)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)
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References

  • 1979The robust beauty of improper linear models in decision making.1,969 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions909 cited
  • 2010Privacy Regulation and Online Advertising693 cited
  • 1957An Operations-Research Study of Sales Response to Advertising601 cited
  • 2013Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment499 cited
  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments415 cited
  • 1976Turnpike Theory294 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
  • 2015On the (Surprising) Sufficiency of Linear Models for Dynamic Pricing with Demand Learning225 cited
  • 2012Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion206 cited
  • 2006Models of the Spiral-Down Effect in Revenue Management191 cited
  • 2013Television Advertising and Online Search182 cited
  • 2020Online Display Advertising Markets: A Literature Review and Future Directions178 cited
  • 2015Do display ads influence search? Attribution and dynamics in online advertising

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173 cited
  • 1966Optimum Growth in an Aggregative Model of Capital Accumulation: A Turnpike Theorem149 cited
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