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Impact of Scene Features of E-Commerce Live Streaming on Consumers’ Flow and Purchase Intentions of Sporting Goods
16 references·0 citing·45 second hop
Impact of Scene Features of E-Commerce Live Streaming on Consumers’ Flow and Purchase Intentions of Sporting Goods (2025)Impact of Scene Features of E-Commerce Li…How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)How live streaming influences…The Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004)The Effect of Conceptual and …Empirical testing of a model of online store atmospherics and shopper responses (2003)Empirical testing of a model …Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Applying the Technology Accep…Atmospheric qualities of online retailing (2001)Atmospheric qualities of onli…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Task Characteristics and the Experience of Optimal Flow in Human—Computer Interaction (1994)Task Characteristics and the …The dimensionality and correlates of flow in human-computer interactions (1993)The dimensionality and correl…Sports fans: Measuring degree of identification with their team. (1993)Sports fans: Measuring degree…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Optimal experience in work and leisure. (1989)Optimal experience in work an…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Back-Translation for Cross-Cultural Research (1970)Back-Translation for Cross-Cu…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)eTailQ: dimensionalizing, measuring and predicting etail quality (2003)The effect of web interface features on consumer online purchase intentions (2008)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Digital marketing: A framework, review and research agenda (2016)The teacher's word book of 30,000 words. (1945)Statistical principles in experimental design. (1962)Toward a Science of Translating (1964)Cross-cultural adaptation of health-related quality of life measures: Literature review and proposed guidelines (1993)A Measure of Subjective Happiness: Preliminary Reliability and Construct Validation (1999)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1970Back-Translation for Cross-Cultural Research14,051 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior3,203 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1989Optimal experience in work and leisure.1,942 cited
  • 2001Atmospheric qualities of online retailing1,472 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 2003Empirical testing of a model of online store atmospherics and shopper responses1,282 cited
  • 1993The dimensionality and correlates of flow in human-computer interactions1,103 cited
  • 1993Sports fans: Measuring degree of identification with their team.1,063 cited
  • 2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective1,036 cited

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  • 1994Task Characteristics and the Experience of Optimal Flow in Human—Computer Interaction1,006 cited
  • 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
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