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Influencer Marketing Education: Integrating Influencer Marketplaces and Principles into the Digital Marketing Curriculum
12 references·0 citing·55 second hopsampled
Influencer Marketing Education: Integrating Influencer Marketplaces and Principles into the Digital Marketing Curriculum (2025)Influencer Marketing Education: Integrati…The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry (2023)The First 25 Years of Digital…Digital Marketing and Analytics Education: A Systematic Review (2023)Digital Marketing and Analyti…Understanding influencer marketing: The role of congruence between influencers, products and consumers (2021)Understanding influencer mark…Influencer Marketing and Authenticity in Content Creation (2021)Influencer Marketing and Auth…Influencer Management Tools: Algorithmic Cultures, Brand Safety, and Bias (2021)Influencer Management Tools: …More than meets the eye: The functional components underlying influencer marketing (2020)More than meets the eye: The …The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom (2018)The Matchmaking Activity: An …Modeling the relationship between firm and user generated content and the stages of the marketing funnel (2018)Modeling the relationship bet…The BuzzFeed Marketing Challenge: An Integrative Social Media Experience (2017)The BuzzFeed Marketing Challe…The Future of Marketing Education (2012)The Future of Marketing Educa…The Bases of Power and the Power/Interaction Model of Interpersonal Influence (2008)The Bases of Power and the Po…First principles of instruction (2002)First principles of instructi…The Presentation of Self in Everyday Life. 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How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases (2020)Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches (2021)Experiential Learning : Experience as the Source of Learning and Development (1983)When Case Studies Are Not Enough: Integrating Experiential Learning Into Business Curricula (2006)Social media? Get serious! Understanding the functional building blocks of social media (2011)Keeping the Marketing Curriculum Current in an Era of Digital Disruption (2019)Reference Group Influence on Product and Brand Purchase Decisions (1982)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)Distinction: A Social Critique of the Judgement of Taste. (1985)CRITICAL QUESTIONS FOR BIG DATA (2012)The Black Box Society (2015)Between Commerciality and Authenticity: The Imaginary of Social Media Influencers in the Platform Economy (2021)Platform governance at the margins: Social media creators’ experiences with algorithmic (in)visibility (2022)The intimacy triple bind: Structural inequalities and relational labour in the influencer industry (2023)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Be constantly different! How to manage influencer authenticity (2023)Influencer marketing research: review and future research agenda (2023)Innovation from Inclusivity: The Effect of Team Diversity on Clean Meat Acceptance (2024)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Effective influencer marketing: A social identity perspective (2022)Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience (2022)Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship (2023)The International Journal of Management Education (2011)Marketing Analytics for Data-Rich Environments (2016)Leveraging Artificial Intelligence In Project-Based Service Learning To Advance Sustainable Development: A Pedagogical Approach For Marketing Education (2024)Facilitating Generative AI Literacy in the Face of Evolving Technology: Interventions in Marketing Classrooms (2025)Re-Imagining Marketing Education for Career Readiness in the GenAI Era (2025)
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References

  • 2002First principles of instruction2,090 cited
  • 2020More than meets the eye: The functional components underlying influencer marketing943 cited
  • 2021Understanding influencer marketing: The role of congruence between influencers, products and consumers664 cited
  • 2008The Bases of Power and the Power/Interaction Model of Interpersonal Influence481 cited
  • 2018Modeling the relationship between firm and user generated content and the stages of the marketing funnel261 cited
  • 2012The Future of Marketing Education177 cited
  • 2021Influencer Marketing and Authenticity in Content Creation137 cited
  • 2021Influencer Management Tools: Algorithmic Cultures, Brand Safety, and Bias123 cited
  • 2018The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom49 cited
  • 2023Digital Marketing and Analytics Education: A Systematic Review40 cited
  • 2017The BuzzFeed Marketing Challenge: An Integrative Social Media Experience24 cited
  • 2023The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry20 cited

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