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Exploring the Mediating Effect of Digital Versus Traditional Marketing Communication on Students’ Selection of Higher Education Institutions in Developing Countries
16 references·0 citing·45 second hop
Exploring the Mediating Effect of Digital Versus Traditional Marketing Communication on Students’ Selection of Higher Education Institutions in Developing Countries (2025)Exploring the Mediating Effect of Digital…Sample Size Justification (2022)Sample Size JustificationEducation at a Glance 2019 (2019)Education at a Glance 2019Competition and strategy in higher education: Managing complexity and uncertainty (2016)Competition and strategy in h…Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Creative Strategies in Social…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Universities in a competitive global marketplace (2006)Universities in a competitive…International students' decision‐making process (2006)International students' decis…Trends in College Pricing, 2003. (2003)Trends in College Pricing, 20…Students’ preferences for university: a conjoint analysis (2002)Students’ preferences for uni…Understanding the College‐Choice Process (2000)Understanding the College‐Cho…Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Structural equation modeling …Research Methods for Business Students (2000)Research Methods for Business…Student Price Response in Higher Education (1997)Student Price Response in Hig…Choosing Colleges (1997)Choosing CollegesStudying Student College Choice: A Three-Phase Model and the Implications for Policymakers. (1987)Studying Student College Choi…A Model of Student College Choice (1981)A Model of Student College Ch…Principles of Marketing (1972)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Defining the essence of a university: lessons from higher education branding (2008)Examining student satisfaction with higher education services (2010)Potential of the social media as instruments of higher education marketing: a segmentation study (2011)Diffusion of Innovations 1 (2019)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Measuring the Involvement Construct (1985)Social media: The new hybrid element of the promotion mix (2009)Elements of strategic social media marketing: A holistic framework (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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Considerations for Planning and Evaluating Sample Size (2024)Exploratory research in sport and exercise science: Perceptions, challenges, and recommendations (2025)Differences in the Decision to Attend College among African Americans, Hispanics, and Whites (2000)STUDYING COLLEGE ACCESS AND CHOICE: A PROPOSED CONCEPTUAL MODEL (2006)Impact of COVID-19 pandemic on international higher education and student mobility: Student perspectives from mainland China and Hong Kong (2020)The role of music in adolescents' mood regulation (2006)Survey response rate levels and trends in organizational research (2008)TWO CRITERIA FOR GOOD MEASUREMENTS IN RESEARCH: VALIDITY AND RELIABILITY (2017)The Role of Habitus and Cultural Capital in Choosing a College, Transitioning From High School to Higher Education, and Persisting in College Among Minority and Nonminority Students (2004)Understanding the Role of Parents and Siblings as Information Sources in the College Choice Process of Chicana Students (2006)International students' motivations for studying in UK HE (2007)In Search of Golden Rules: Comment on Hypothesis-Testing Approaches to Setting Cutoff Values for Fit Indexes and Dangers in Overgeneralizing Hu and Bentler's (1999) Findings (2004)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Using PLS path modeling in new technology research: updated guidelines (2016)Internationalization in higher education: global trends and recommendations for its future (2020)Simulating the Potential Impacts of COVID-19 School Closures on Schooling and Learning Outcomes: A Set of Global Estimates (2020)How’s Life in Latin America? 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References

  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 2000Structural equation modeling with AMOS: basic concepts, applications, and programming17,968 cited
  • 2000Research Methods for Business Students5,592 cited
  • 2022Sample Size Justification1,972 cited
  • 2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement1,462 cited
  • 2019Education at a Glance 2019950 cited
  • 1987Studying Student College Choice: A Three-Phase Model and the Implications for Policymakers.890 cited
  • 2006Universities in a competitive global marketplace866 cited
  • 1981A Model of Student College Choice643 cited
  • 1997Student Price Response in Higher Education622 cited
  • 2016Competition and strategy in higher education: Managing complexity and uncertainty535 cited
  • 2002Students’ preferences for university: a conjoint analysis534 cited
  • 2006International students' decision‐making process485 cited
  • 2000Understanding the College‐Choice Process480 cited
  • 2003Trends in College Pricing, 2003.468 cited
  • 1997Choosing Colleges

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