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Footwear industry's journey through green marketing mix, brand value and sustainability
16 references·0 citing·46 second hop
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References

  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 2016The Circular Economy – A new sustainability paradigm?9,318 cited
  • 2008From a literature review to a conceptual framework for sustainable supply chain management6,372 cited
  • 1997Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts5,029 cited
  • 1995Green and competitive: ending the stalemate4,209 cited
  • 2002Beyond the business case for corporate sustainability4,026 cited
  • 2011The Drivers of Greenwashing3,417 cited
  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
  • 2006Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap2,520 cited
  • 2003A Contingent Resource-Based View of Proactive Corporate Environmental Strategy2,358 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 2012Corporate Social Responsibility and Shareholder Reaction: The Environmental Awareness of Investors1,742 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited

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Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability
1,429 cited
  • 2017Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior1,317 cited
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