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Relationship between advertising and firm value: Evidence from Jordan
16 references·0 citing·53 second hop
Relationship between advertising and firm value: Evidence from Jordan (2025)Relationship between advertising and firm…The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement (2017)The effect of sensory brand e…Tax avoidance and firm value: evidence from China (2014)Tax avoidance and firm value:…The Direct and Indirect Effects of Advertising Spending on Firm Value (2009)The Direct and Indirect Effec…Product Innovations, Advertising, and Stock Returns (2009)Product Innovations, Advertis…Brand value creation: Analysis of the Interbrand-Business Week brand value rankings (2006)Brand value creation: Analysi…Corporate tax avoidance and high-powered incentives (2005)Corporate tax avoidance and h…How emotions mediate the effects of perceived justice on loyalty in service recovery situations: an empirical study (2003)How emotions mediate the effe…Are corporate tax rates, or countries, converging? (2003)Are corporate tax rates, or c…Advertising, Breadth of Ownership, and Liquidity (2003)Advertising, Breadth of Owner…The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002)The Long-Term Effects of Pric…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Advertising, R&D Expenditures and the Market Value of the Firm (1993)Advertising, R&D Expenditures…An Analysis of the Tradeoff between Advertising and Price Discounting (1991)An Analysis of the Tradeoff b…Taxes and firm size (1983)Taxes and firm sizeEfficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)The Cross-Section of Expected Stock Returns (1992)Does Chatter Really Matter? 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2005Corporate tax avoidance and high-powered incentives2,187 cited
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  • 2003How emotions mediate the effects of perceived justice on loyalty in service recovery situations: an empirical study685 cited
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  • 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity445 cited
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  • 2009Product Innovations, Advertising, and Stock Returns264 cited
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  • 1991An Analysis of the Tradeoff between Advertising and Price Discounting201 cited
  • 2006Brand value creation: Analysis of the Interbrand-Business Week brand value rankings

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201 cited
  • 2017The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement193 cited
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