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Competence or warmth: What makes green advertising benefit appeals more effective?

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160 cited

2021“I buy green products for my benefits or yours”: understanding consumers' intention to purchase green products153 cited

2015On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence146 cited

2020Do Brand Competence and Warmth Always Influence Purchase Intention? The Moderating Role of Gender125 cited

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2026The effect of green advertising appeals and consumer identity on purchase intention: The moderating role of corporate social responsibility perception5 cited