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Brand Management, Marketing Communication, and Promotion Management for People, Planet, and Profit
16 references·0 citing·44 second hop
Brand Management, Marketing Communication, and Promotion Management for People, Planet, and Profit (2025)Brand Management, Marketing Communication…Strategic Advertising Management (2021)Strategic Advertising Managem…To be or not to be algorithm aware: a question of a new digital divide? (2020)To be or not to be algorithm …Superintelligence: paths, dangers, strategies (2015)Superintelligence: paths, dan…Nudging – A promising tool for sustainable consumption behaviour? (2015)Nudging – A promising tool fo…Social Identity (2014)Social IdentityProspect Theory: An Analysis of Decision Under Risk (2013)Prospect Theory: An Analysis …Putting Consumers to Work (2008)Putting Consumers to WorkNudge: improving decisions about health, wealth, and happiness (2008)Nudge: improving decisions ab…Nudge: Improving Decisions About Health, Wealth and Happiness (2008)Nudge: Improving Decisions Ab…Sustainability Through Servicizing (2007)Sustainability Through Servic…Brand Familiarity and Advertising Repetition Effects (2003)Brand Familiarity and Adverti…Status Consumption in Consumer Behavior: Scale Development and Validation (1999)Status Consumption in Consume…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Global Production: The Apparel Industry in the Pacific Rim (1995)Global Production: The Appare…A Meaning-Based Model of Advertising Experiences (1992)A Meaning-Based Model of Adve…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…The Rites Of Passage (1961)How To Do Things With Words (1975)Focus Groups as Qualitative Research (1997)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Course in General Linguistics (2017)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Production, Consumption, Prosumption (2010)Access-Based Consumption: The Case of Car Sharing: Table 1. (2012)Value co-creation: concept and measurement (2014)Distinction: A Social Critique of the Judgement of Taste* (2018)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Dimensions of Consumer Expertise (1987)Managing Brand Equity (1991)Handbook of Social Cognition (2014)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)The effectiveness of celebrity endorsements: a meta-analysis (2016)Investigating the impact of social media advertising features on customer purchase intention (2018)The Presentation of Self in Everyday Life. (1956)Society and the Adolescent Self-Image (1965)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Measuring perceptions of brand luxury (2004)Value‐based segmentation of luxury consumption behavior (2009)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Le Comportement de l'Homme Rationnel devant le Risque: Critique des Postulats et Axiomes de l'Ecole Americaine (1953)Risk Aversion in the Small and in the Large (1964)Essays in the Theory of Risk-Bearing. (1972)The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons (2000)Online Investors: Do the Slow Die First? (2002)A Survey of Fake News (2020)The behaviour change wheel: A new method for characterising and designing behaviour change interventions (2011)The Economic Importance of Financial Literacy: Theory and Evidence (2014)Using social and behavioural science to support COVID-19 pandemic response (2020)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)A gradient of childhood self-control predicts health, wealth, and public safety (2011)Misinformation and Its Correction (2012)Concrete Problems in AI Safety (2016)Artificial Intelligence and Management: The Automation-Augmentation Paradox (2020)The Ethics of AI Ethics: An Evaluation of Guidelines (2020)
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References

  • 2008Nudge: improving decisions about health, wealth, and happiness11,572 cited
  • 2008Nudge: Improving Decisions About Health, Wealth and Happiness5,544 cited
  • 1996Measuring Brand Equity Across Products and Markets3,631 cited
  • 2013Prospect Theory: An Analysis of Decision Under Risk3,087 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,879 cited
  • 2015Superintelligence: paths, dangers, strategies1,999 cited
  • 1999Status Consumption in Consumer Behavior: Scale Development and Validation978 cited
  • 2003Brand Familiarity and Advertising Repetition Effects865 cited
  • 2008Putting Consumers to Work721 cited
  • 1992A Meaning-Based Model of Advertising Experiences599 cited
  • 2015Nudging – A promising tool for sustainable consumption behaviour?547 cited
  • 2014Social Identity545 cited
  • 2020To be or not to be algorithm aware: a question of a new digital divide?441 cited
  • 1995Global Production: The Apparel Industry in the Pacific Rim244 cited
  • 2021Strategic Advertising Management211 cited
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Sustainability Through Servicizing
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