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Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising
16 references·1 citing·35 second hop
Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising (2025)Harmony or Discord? The Intersection of G…The Coding Manual for Qualitative Researchers (2025)The Coding Manual for Qualita…When and How Artificial Intelligence Augments Employee Creativity (2023)When and How Artificial Intel…The Coding Manual for Qualitative Researchers (2022)The Coding Manual for Qualita…Artificial Intelligence in Advertising (2018)Artificial Intelligence in Ad…Saturation in qualitative research: exploring its conceptualization and operationalization (2017)Saturation in qualitative res…Qualitative Inquiry and Research Design: Choosing Among Five Approaches (2015)Qualitative Inquiry and Resea…Thematic analysis. (2012)Thematic analysis.Seeking Qualitative Rigor in Inductive Research (2012)Seeking Qualitative Rigor in …What is an adequate sample size? Operationalising data saturation for theory-based interview studies (2009)What is an adequate sample si…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Creativity and artificial intelligence (1998)Creativity and artificial int…Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Absorptive Capacity: A New Pe…Assessing Trustworthiness in Naturalistic Consumer Research (1989)Assessing Trustworthiness in …The Long Interview (1988)The Long InterviewQualitative Data Analysis: A Methods Sourcebook (1988)Qualitative Data Analysis: A …Advertising and Generative AI: How Can Advertisers Leverage New AI Tools? Introducing a Special Issue on Generative AI in Advertising (2025)Advertising and Generative AI…Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Naturalistic inquiry (1985)Process Studies of Change in Organization and Management: Unveiling Temporality, Activity, and Flow (2013)Digital transformation by SME entrepreneurs: A capability perspective (2017)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)The Social Psychology of Organizations. (1979)An Evolutionary Theory of Economic Change. (1983)Toward a knowledge‐based theory of the firm (1996)Capitalism, Socialism and Democracy (1997)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)How Many Interviews Are Enough? (2005)Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period (2018)To saturate or not to saturate? Questioning data saturation as a useful concept for thematic analysis and sample-size rationales (2019)How to use and assess qualitative research methods (2020)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Qualitative Research: A Guide to Design and Implementation (2009)Defining digital transformation: Results from expert interviews (2019)Grounded theory research: A design framework for novice researchers (2019)Using the framework method for the analysis of qualitative data in multi-disciplinary health research (2013)The global landscape of AI ethics guidelines (2019)Conceptual and design thinking for thematic analysis. (2021)Qualitative Content Analysis (2014)A simple method to assess and report thematic saturation in qualitative research (2020)One size fits all? What counts as quality practice in (reflexive) thematic analysis? (2020)Thematic Analysis (2022)Handbook of Interview Research (2001)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The qualitative research interview (2006)
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  • 1989

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Assessing Trustworthiness in Naturalistic Consumer Research
480 cited

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  • 2025Advertising and Generative AI: How Can Advertisers Leverage New AI Tools? Introducing a Special Issue on Generative AI in Advertising8 cited