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Factors impacting purchase intention towards masstige brands: A SEM based analysis of young consumers in India
16 references·0 citing·45 second hop
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References

  • 2019Essentials of Business Research Methods731 cited
  • 2011Purchase intention for luxury brands: A cross cultural comparison728 cited
  • 2011Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior523 cited
  • 2019‘Masstige’ marketing: A review, synthesis and research agenda437 cited
  • 2012Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands433 cited
  • 2014Explaining variation in conspicuous luxury consumption: An individual differences' perspective354 cited
  • 2012The role of emotional aspects in younger consumer‐brand relationships291 cited
  • 2018Masstige model and measure for brand management247 cited
  • 2017How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper207 cited
  • 2013Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding164 cited
  • 2010Psychological and cultural insights into consumption of luxury Western brands in India163 cited
  • 2015Masstige marketing redefined and mapped156 cited
  • 2017Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands155 cited
  • 2019Luxury brand experiences and relationship quality for Millennials: The role of self-expansion

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151 cited
  • 2011Impact of self on attitudes toward luxury brands among teens147 cited
  • 2020Do brands make consumers happy?- A masstige theory perspective144 cited
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