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The influence mechanism of green advertising on consumers’ purchase intention for organic foods: the mediating roles of green perceived value and green trust

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References

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2021Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development205 cited
2022Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing

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205 cited

2020Can you believe it? The effects of benefit type versus construal level on advertisement credibility and purchase intention for organic food164 cited

2022Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA157 cited

2024Generation Z's green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development?117 cited

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2025Can corporate ESG practices promote consumers’ purchase intention of green food? The mediating role of brand trust23 cited