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Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram
16 references·1 citing·54 second hop
Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram (2025)Storytelling in Sensual Products Marketin…Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017)Disclosing Instagram Influenc…The effectiveness of celebrity endorsements: a meta-analysis (2016)The effectiveness of celebrit…Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers (2016)Self-branding, ‘micro-celebri…Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Exploring the credibility of …Celebrity endorsements: a literature review and research agenda (2016)Celebrity endorsements: a lit…Instafame: Luxury Selfies in the Attention Economy (2015)Instafame: Luxury Selfies in …Brand communication through digital influencers: Leveraging blogger engagement (2014)Brand communication through d…The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)The Extended Transportation-I…The impact of storytelling on the consumer brand experience: The case of a firm-originated story (2012)The impact of storytelling on…Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Exploring the relationship be…The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation (2006)The Differential Effects of C…Young Adults' Wishful Identification With Television Characters: The Role of Perceived Similarity and Character Attributes (2005)Young Adults' Wishful Identif…How Advertising Works: What Do We Really Know? 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References

  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited
  • 2016Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers1,511 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 2013The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation1,135 cited
  • 2015Instafame: Luxury Selfies in the Attention Economy1,051 cited
  • 1994Reliability Measures for Qualitative Data: Theory and Implications958 cited
  • 2017Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent917 cited
  • 1997Store environment and consumer purchase behavior: Mediating role of consumer emotions863 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 2008Exploring the relationship between celebrity endorser effects and advertising effectiveness805 cited
  • 2005Young Adults' Wishful Identification With Television Characters: The Role of Perceived Similarity and Character Attributes672 cited
  • 2016The effectiveness of celebrity endorsements: a meta-analysis599 cited
  • 2014Brand communication through digital influencers: Leveraging blogger engagement590 cited
  • 2016

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Celebrity endorsements: a literature review and research agenda
514 cited
  • 2006The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation378 cited
  • 2012The impact of storytelling on the consumer brand experience: The case of a firm-originated story324 cited
  • Cited by

    • 2025The persuasive effect of storytelling on consumer response regarding erotic products1 cited