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The influence of branded business gifts on consumer reciprocity and purchase intention
16 references·0 citing·48 second hop
The influence of branded business gifts on consumer reciprocity and purchase intention (2025)The influence of branded business gifts o…Brands as intentional agents framework: How perceived intentions and ability can map brand perception (2012)Brands as intentional agents …Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Nonprofits Are Seen as Warm a…The Role of Customer Gratitude in Relationship Marketing (2009)The Role of Customer Gratitud…Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support (2009)Self-Benefit versus Other-Ben…“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations (2007)“My” Brand or “Our” Brand: Th…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior (2004)The Effects of Brand Relation…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…The personal norm of reciprocity (2003)The personal norm of reciproc…Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Consumers' Use of Persuasion …Consumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Consumer Response to Negative…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Preattentive Mere Exposure Effects (1993)Preattentive Mere Exposure Ef…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Norm of Reciprocity: A Preliminary Statement (1960)The Norm of Reciprocity: A Pr…The Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Public Opinion and Public Opinion Polling (1948)The Evolution of Reciprocal Altruism (1971)Social Capital in the Creation of Human Capital (2000)Social Exchange Theory: An Interdisciplinary Review (2005)Influence : science and practice (1985)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations (2006)Reaping relational rewards from corporate social responsibility: The role of competitive positioning (2007)The case for motivated reasoning. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context (2005)Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Tried and tested: The impact of online hotel reviews on consumer consideration (2008)Developing Buyer-Seller Relationships (1987)Basics of Qualitative Research (1992)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Corporate Social Responsibility (1999)Does Doing Good Always Lead to Doing Better? 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(1988)Brands and Branding: Research Findings and Future Priorities (2006)Word of mouth communication within online communities: Conceptualizing the online social network (2007)Brand Love (2011)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)The dynamics of warmth and competence judgments, and their outcomes in organizations (2011)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1960The Norm of Reciprocity: A Preliminary Statement12,049 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,075 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,611 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,452 cited
  • 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,400 cited
  • 2004The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior1,076 cited
  • 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,064 cited
  • 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter932 cited
  • 2009The Role of Customer Gratitude in Relationship Marketing912 cited
  • 2012Brands as intentional agents framework: How perceived intentions and ability can map brand perception688 cited
  • 2009Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support642 cited
  • 2007“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations

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570 cited
  • 2003The personal norm of reciprocity501 cited
  • 1993Preattentive Mere Exposure Effects466 cited
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